Celebrating 13 years in the UK and a decade spent working in Marketing!
Posted on: 11/06/2013, by : Laurence Borel

Today is 13th anniversary in the UK; that’s right I moved over here on 11th June 2000, a very special date to me.

I was gifted at languages as a teenager, and my mum sent me on 3-week EF trip in 1994 with an English family; that’s when I fell in love with the UK, spending every summer in Great-Britain until I finally permanently relocated following the completion of my Modern Languages degree in 2000.

I went onto studying Marketing in Canterbury and moved to London in 2003 to kick start my marketing career. Over the past decade I’ve had the opportunity to work with some amazing clients and brands, and done some pretty amazing things.

Time to reflect on a decade spent working in marketing.

1) The Qualitative Research years (2003-2008) 

St Basil's Cathedral - colourful domes

I originally started my career in International Qualitative Research. Working with international clients, I got to jet off to some pretty cool places to moderate but also watch focus groups. There were weeks where I could travel to two or three different countries before flying back to London to debrief the client. The most ‘exotic’ place I’ve undoubtedly been to is Moscow and I’d love to go back some day.


2) The Digital PR years (2008-2010) 

Sergio (Blog Motori) and myself at the launch of the Honda Live Every Litre campaign in London (July 2010)
Sergio (Blog Motori) and myself at the launch of the Honda Live Every Litre campaign in London (July 2010)


Thanks to this very blog, I was headhunted in 2008 and landed my dream job as a Social Media/Digital PR Strategist when the industry was still in its infancy.

As a blogger myself, my specialism quickly became Digital PR.

I managed the pan-European blogger outreach/content creation element of  Honda’s Live Every Litre campaign back in 2010 and met Sergio from Blog Motori at the premiere in London. I even visited Sergio in Sicily last year. 


3) The Social Media years (2010-2012)

Following my two-year stint in PR, I then moved onto a broader Social Media role agency-side. Highlights include creating infographics around the X-Factor for Virgin, working with some of the top fashion bloggers in the UK but the cherry on the cake has to be comissioning a piece of art from Popbang Colour for Ford and going in a car with stunt driver Paul Swift.

You can briefly see me at 2.43 just behind Popbang Colour! 😉

 4) Lecturing Marketing at my former University 

I have been lecturing Social Media and Digital Marketing at my former university for the past couple of years as well as being on the board of advisors for the Marketing department. I also train organisations on how to use social media and occasionally take part in industry panels.

5) Going back to University and creating my company (2012-ongoing) 

Last year I made the decision to go back to University part-time to complete a Masters by Research in Marketing. I am currently working a major piece of academic research around the use of hashtags in advertising. Juggling a Masters whilst working full time is not an easy task but it’s been totally worth it! Incidentally ‘going freelance’ and creating LHB Digital Ltd.  has hugely helped my career.

6) Heading up the Social Media and Digital Engagement initiative during the London 2012 Olympics at the Greater London Authority 

As some of you may know, I was responsible for the overall digital engagement (Social, Web and Email) around the London 2012 Olympics at the Greater London Authority last summer, which truly was a once in a lifetime opportunity.


So what about now? 

Thanks to my stint at the GLA I am now a Global Programme Manager at a large oil company looking after the Digital Engagement strategy (web, social, email and mobile) across the world.

I wonder where I’ll be in 13 years time, but I can confidently say that I am still madly in love with the UK. Here’s to the next 13 years!

What crazy things have you done in your career?


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