Top Hashtag campaigns spotted this week: John Lewis, Kenco Millicano, Look for Longer
Posted on: 22/11/2013, by : Laurence Borel
Look for Longer 2013

Christmas is upon us and the battle for the best Christmas ad is on! In case you missed it, the Wall Blog shared this excellent round up of the most talked about ads earlier this week.

It’s been a quiet couple of weeks in the world of hashtags but I’d like to share three campaigns interesting campaigns spotted this week.

1) John  Lewis’#bearandhare

I am totally in love with the new John Lewis ad and particularly their #bearandhare hashtag. And it seems bear has quite a sense of humour

Key takeout: To my knowledge, this is the first brand which has invested in maintaining buzz around a hashtag.  Both Hare and Bear are on Twitter thus maintaining the momentum.  Whilst doing some Googling, I also discovered that they have launched a YouTube hunt to find an unsigned artist to replace Lily Allen for a new version of its ad. An excellent example of truly integrated campaign.

2) Kenco Millicano #50ShadesofMillicano

Spotted in my feed this morning, Kenco Millicano are running a UGC competition asking Tweeters to share their favourite shade of Millicano using the hashtag #50ShadesofMillicano

Key takeout: An excellent example of harnessing ‘everyday moments’, in other words, tapping into spontaneous consumer behaviour to generate engagement. 

3) #lookforlonger

A picture is worth a thousand words; the excellent Look for Longer is back! Are you playing?

Until next time!


Find out more about the hashtag project here and follow my progress there!

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