Project objectives: Branding and identity development, website rebuild and SEO optimisation
I have known the founders of Gastronhome for quite a few years, and was absolutely thrilled when they approached me to help with the branding of their restaurant. After identifying their brand essence, we came up with the porte-manteau brand name Gastronhome and accompanying slogan:
Gastron-home [noun]: the art of selecting, preparing, serving and enjoying fine food in a homely environment
As a small business with limited budget, the Gastronhome founders originally built their website on Moonfruit, which lacked functionality and did not suitably reflect the premiumness of their restaurant. They needed a contemporary and highly-visual website to promote their French fine food restaurant. Gastronhome.co.uk was moved onto a self-hosted WordPress website, thus offering enhanced functionality, better navigation, and a sleeker visual identity.
And the new Gastronhome.co.uk website hosted on WordPress with a clear visual identity to reflect the brand’s core values. Particular care was taken to ensure that the new website offers a fully mobile-optimized experience, to ensure that users can contact the restaurant or book a table directly from the website’s homepage. The website was also fully SEO optimized and ranks on the first page of Google.