Case study: Brand identity, website rebuild and SEO optimisation
Posted on: 13/11/2015, by : Laurence Borel

Project objectives: Branding and identity development, website rebuild and SEO optimisation

I have known the founders of Gastronhome for quite a few years, and was absolutely thrilled when they approached me to help with the branding of their restaurant. After identifying their brand essence, we came up with the porte-manteau brand name Gastronhome and accompanying slogan:

Gastron-home [noun]: the art of selecting, preparing, serving and enjoying fine food in a homely environment

Gastronhome slogan


As a small business with limited budget, the Gastronhome founders originally built their website on Moonfruit, which lacked functionality and did not suitably reflect the premiumness of their restaurant. They needed a contemporary and highly-visual website to promote their French fine food restaurant. was moved onto a self-hosted WordPress website, thus offering enhanced functionality, better navigation, and a sleeker visual identity.

Gastronhome new website


And the new website hosted on WordPress with a clear visual identity to reflect the brand’s core values. Particular care was taken to ensure that the new website offers a fully mobile-optimized experience, to ensure that users can contact the restaurant or book a table directly from the website’s homepage. The website was also fully SEO optimized and ranks on the first page of Google.

Gastronhome old website
Old Gastronhome website
Gastronhome new website 2
New Gastronhome website built on WordPress