— B2B Marketing (@MarketingB2B) November 19, 2015
I am still buzzing from the B2B Marketing Awards 2015 night a couple of days ago. My work on the Portrait of an Inventor Video series received an Award for best use of Social Media.
The Portrait of an Inventor series features well-known engineers/inventors discussing their inventions from prototype through to being sold globally via RS Components in a documentary format. The primary aims of this video series were to emotionally engage our customers, reinforce our brand values, but also drive sales.
The series launched in September 2014 with music hacker Adam John Williams to promote RS Components’ sponsorship of Music Tech Fest. We subsequently launched another four additional episodes in 2014-2015 featuring;
- Adrian Bowyer inventor of the RepRap Project, an open-source self-replicating 3D printer
- Eben Upton inventor of the Raspberry Pi
- Matt Johnson inventor of electric paint, Bare Conductive
- Jordan Daykin inventor of Grip It Fixings, backed by Deborah Meaden on BBC’s Dragon’s Den.
You can read the full case study on my SlideShare.