Author Archive
Connecting the dots
You can’t connect the dots looking forward; you can only connect them looking backwards Steve Jobs I don’t believe in coincidences, as cliche as this may sound things often happen for a reason; the path you follow, the choices you make, the people you meet… we have planned what will happen to us with precision, even [...]
4 recent academic research articles on UGC and eWoM
Things have been manic juggling university and work over the past few months each bringing their own set of challenges. Now, I’m wondering if I have any readers left?! I just thought I would share some of the recent academic thinking around UGC, virality and eWOM. Marketers, take note! Muntinga, D., G., Moorman, M., and Smith, E., G., [...]
Social Media and Consumer Behaviour – results of last year’s study (qual/quant)
Towards the end of last year I carried out a small piece of research on how social media is utilised and affects consumer behaviour specifically for high-involvement products, in this instance smartphones. I’ve been meaning to post the findings for ages, alas, things got a little busy last term. Without further ado, here’s a summary [...]
3 examples of community building email marketing campaigns
Email marketing works best when you are focusing on making your subscribers happy and building relationships with each email campaign. A happy email subscriber is an engaged one; it’s not just about selling, it’s also about telling a story, your brand’s story, and building a community around it. In the age of too much information, an [...]
Academic analysis of Three’s #danceponydance campaign
I am only a few days away from my first exam in 10 years, and figured I would kill two birds with one stone by blogging about the super cool Three #danceponydance campaign whilst revising! One of the most important components of an IMC campaign is the advertising message. The commercials we watch on TV, [...]
3 books to bring out the best of yourself at work
I haven’t had an awful lot of time to blog recently due to the sheer volume of coursework involved in my marcomms module. I wonder if I still have any readers? But even though I haven’t been blogging much, I have certainly been reading an awful lot both journals, and books. Without further ado, here are [...]
A trip down memory lane; The Museum of Brands, Packaging and Advertising
As part of my MRes coursework, I recently visited the Museum of Brands, Packaging and Advertising, located in a cobbled mews in the heart of Notting Hill. The museum was established by Robert Opie, a compulsive collector whose fascination with everyday things began on a railway station platform. He was eating a packet of Munchies [...]
[Video] Digital Pond panel: what does the future hold for Digital Marketing in 2013?
I was invited to take part in the Digital Pond’s panel in November last year alongside other smart digital marketing professionals @hjclark3 (SEO) @RedPillLondon (viral video) and @Koozai_Mike (PPC) where we got to discuss the state of digital marketing and our thoughts for 2013. Here’s the video and accompanying slides. These slides highlight some interesting 2012 Social Media case studies and stats. Digital [...]
Diesel’s pre-Internet shoe relaunch is not so social…
I recently received an email from Diesel which somehow left me disappointed. I absolutely loved the creative but I wanted more than just a pretty email. Diesel want to relaunch a pre-Internet shoe? Great! Nostalgia is a very powerful feeling indeed and relaunching a 1993 in 2013, is technically a good idea. However Pre-Internet doesn’t [...]
5 productivity iPad apps for students and busy professionals
I am a total sucker for things that help me save time. Since I started university, my iPad Mini has become my faithful study companion and I simply couldn’t live without certain apps: iBooks: Whilst I never paid much attention to iBooks in the past due to the fact I have a Kindle which I [...]
Lunch time interview with O.D. Kobo, Pheed CEO and co-founder
As some of you may know, newest social network on the block, Pheed, dubbed the ‘ new Twitter’ have recently launched their iPhone app. In case you haven’t had the chance to play with Pheed already, the platform pulls in elements of Facebook, Twitter, Tumblr, Instagram, YouTube, and SoundCloud on a single platform to make content creation [...]
Social Media and Consumer Behaviour: 5 significant academic articles
I only started my MRes in October, yet the term is already over. The term is short (8 weeks in total), the lectures are intense but thoroughly enjoyable. I am learning to cram as much information as humanely possible in the short amount of time I have to study; my evenings are filled with shortlisting [...]
