Laurence Borel

Author Archive

Student accommodation in the heart of trendy East London

If you have read my top tips for new students, you will have noticed that I mentioned that finding the right accommodation is crucial to your students’ wellbeing. I personally did my undergrad outside of London in Canterbury and lived in Halls during the first year of my undergrad. I had the time of my […]

UK clearing is almost over; a few words of wisdom to future students

I am finding it hard to believe that we are now in mid-August and that my Masters of Research is almost over. Things have been busy at my end finishing off my hashtag project thesis, authoring a book chapter, turning said thesis into an article and applying for a PhD. Phewww! I sit uniquely on […]

Books about town; London streets filled with #bookbenches

BookBench trails – 2nd July – 15th September  I am a sucker for cultural trails. They remind me of my time working in Digital Marketing during the Olympics. Launched by the National Literary Trust (NLT) and Wild in Art, the Books About Town project sees 50 BookBench sculptures placed around the capital, from Greenwich to Hyde […]

NOMAD’s ChargeKey and ChargeCard now available from Amazon in the UK

Tired of having to carry a cumbersome iPhone cable around? Look no further, NOMAD’s ChargeKey and ChargeCard are now available from Amazon in the UK. Compact enough to attach to your keys and fit in your purse, these handy charging cables are my new best friends. My slight preferences goes to the ChargeKey which I […]

#Socialnomics 2014

I haven’t seen a social media stats video in a while, and #Socialnomics2014 is pretty cool. Below is a witty review from Rax who originally shared this vid.  Just try not to spot the misplaced / missing apostrophes. #Socialnomics 2014 Video from Erik Qualman on Vimeo.

Using hashtags in videos: 4 best practice tips

In the early days of social media, video marketing was usually done on platforms like YouTube and Facebook. Brands would simply upload their ads online and consumers would happily share them within their network. But for the past couple of years, brands have increasingly been including hashtags in their advertisements. According to a recent infographic […]

Living with dyscalculia

I am dyscalculic… I feel the need to talk about my dyscalculia as I have set myself the challenge of working on a quantitative piece of research as part of my MRes and having to do maths/stats has opened up a few old wounds. Dyscalculia is defined by the British Dyslexia Association as a condition that affects […]

Book Review: Unconscious Branding by Douglas Van Praet

The lovely folks at palgrave macmillan have supplied me with a 20% off promo code. Head to to palgrave macmillan website to redeem by entering  WORLDPALGRAVE20 at check out. Here’s the link to buy Unconscious Branding.   Overview Unconscious Branding by Douglas van Praet, the man behind some of the most iconic advertising campaigns for companies […]

Tipspit: community-curated tips

I was recently approached a cool new website called  Tipspit to contribute to a tip for their newly launched platform. Tipspit in a nutshell, is a community-curated tips collection. You can think of it as a 140-characters Quora-type platform to a certain extent. Tipspit is the brainchild of renowned entrepreneur and venture capitalist Rocky Mirza, and aims to […]

‘Resurgence – the 4 stages of market-focussed reinvention’ book review

The lovely folks at palgrave macmillan have supplied me with a 20% off promo code. Head to to palgrave macmillan website to redeem by entering  WORLDPALGRAVE20 at check out. Here’s the link to buy Resurgence: the 4 stages of market-focussed reinvention.   Gregory S. Carpenter, Gary F. Gebhardt, John F. Sherry, ‘Resurgence – the 4 stages of […]

Steve McKee’s ‘Power Branding’ book review (and a discount code)

The lovely folks at Palgrave Macmillan have recently sent me a few branding books to review for my site. The timing is perfect as I will be starting my final module at Birkbeck, Brand Management in the next few weeks. Here’s my first book review. Power Branding – Steve McKee Overview:  Steve McKee president of one […]

Vine as an extension of brands’ TV advertising

I  have to say that I have always struggled with Vine. The platform doesn’t quite rock my boat, I have to admit. But it seems that some cool brands, have embraced the platform going as far as creating ads made from 6 seconds videos. But I have recently noticed that Brands are increasingly using Vine […]

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