Earlier this year, I blogged about an exciting international social media campaign 90:10 Group was working on; the Live Every Litre campaign was born to support the launch of the new Honda CR-Z with the aim of creating a pan-European crowd-sourced movie directed by Claudio Von Planta. We cherry picked a handful of bloggers in […]
In attempt to diversify the content of this blog, I’ve decided to start writing about my other interests in life… Besides there’s nothing wrong in indulging in a little easy blogging now and again, right? I absolutely love Fergie’s singing to club sounds, a far cry from her Black Eyed Peas tunes. OK, fair enough, […]
Over three million people use the Underground every day. That makes both advertising and marketing on the Tube highly effective ways of getting a product or service into the public eye. The commuter has become much more sophisticated in distilling the information he takes in on his way to work and so the advertiser has […]
You may remember I recently blogged about Girls Who Rock, a benefit concert with an amazing line up of recorded artists which took place in NYC earlier this month. The video of the event is now available, and I have to say that the gig looked amazing! The benefit concert was produced for She’s the […]
What is the iPhone user’s greatest fear? Mine’s running out of battery! Despite having 2 iPod/iPhone USB chargers, I frequently run out of juice (I blame Angry Birds!) The bunnies (!!) at Hill & Knowlton sent me the most useful gadget I’ve had in absolutely ages; the new Duracell Instant Power Charger. The Duracell Power […]
I bet you wondered for a split second what I was on about! I have a soft ads for ads that generate debates, and I have to say that I love the creative in this ad; 706,000+ views on YouTube for a diaper ad… not bad! So do you love it or hate it?
Calling all New Yorkers! Here’s a gig worth checking out if you don’t have anything planned yet this coming Thursday June 10th! The first benefit concert produced for She’s the First called GIRLS WHO ROCK, will take place at Santos Party House – 96 Lafayette street NY, this coming Thursday 10th June. The money raised […]