Author Archive
Nuances of European Social Media – Alice in Wonderland case study
I primarily rely on digital sources, mostly from my social networks, for information these days, and tend to be highly influenced by the digital content that comes my way. When I spotted Alice in Wonderland’s nicely managed Facebook fan page, I simply had to go and watch that movie. It’s not the first time social [...]
Crowdsourcing your next novel? There’s an app for that!
As books go digital, new questions, both philosophical and commercial, arise. How, physically, will people read books in future? Will technology “unbind” books, as it has unbundled other media, such as music albums? How will reading habits change as a result? There is an obvious analogy between what Apple’s iPods have done to CD players [...]
#bemyguest guest video blog from @MiChmski
Emily Cagle and Adam Vincenzini launched their #bemyguest initiative earlier this month which aims to encourage bloggers from all over the world to file for each other during the month of March. I teamed up with Pittsburgh based (soon to be Parisian) vlogger Michelle Chmielewski who recorded this video for me. Here are my original [...]
mflow – Twitter meets iTunes meet Spotify
It is becoming more and more difficult for the music industry to ignore the basic economics of the their industry: unenforceable property rights (you can’t sue everyone) and zero marginal production costs (file sharing is ridiculously easy); as long as there is a free alternative (file sharing), the price of music will have to fall [...]
PRepare for the future: an interview with Claire Tayler
My buddy Adam recently decided to dedicate his blogroll to the bloggers of the future, an experiment which aims to give future PR/Digital pros extra visibility. On the back of this, he published an interview with up and coming PR PRO Mikinzie Stuart, to give her some well-deserved exposure. It’s now my turn to introduce [...]
Señor José Cuervo is on the look out for a Tequila Face… think you have what it takes?
I was invited to Diageo’s Jose Cuervo Tequila open audition at Cargo last week, to celebrate the launch of their latest Tequila Face initiative. To get into the Mexican mood, we were each transformed into various fictional characters (hence the pics). I played Juanita Sanchez, a Tequila and Coke loving Mexican DJ The one and [...]
90:10 France se désiste de Paris 2.0…
La blogosphère a parlé, nous avons écouté, et après mûre réflexion finalement décidé de ne pas participer à Paris 2.0, un évènement qui avait pourtant l’air prometteur. Je suis sûre que vous avez tous vu les nombreux articles à ce sujet publiés dans la blogosphère française… En ce qui nous concerne, ce n’est que partie [...]
Paris 2.0, vous y allez?
90:10 France co-organisera le prochain Paris 2.0 du 8 au 12 mars prochains à l’Espace Kiron. Alors c’est quoi Paris 2.0? Paris 2.0 c’est plus de 120 intervenants de tout secteur du web social et du 2.0, média, marketing, communication, innovation, design, enterprise, qui partageront avec vous leurs expériences et réflexions en cours des médias [...]
Is she you?
Does anyone know anything about this? It’s going viral…
Fancy going on a European road trip? Read on
We’ve been busy here at 90:10 working on the launch of the new Honda CR-Z Hybrid through Social Media, and our plan is to create a crowdsourced European Road Movie, featuring Internet users from the four corners of Europe! Pretty cool, huh? We’re currently at the first stage of the campaign, where Internet users can [...]
Blogger relations 101: common courtesy
It has recently come to my attention that some PRs have no manners whatsoever… Let me explain. Scenario 1: The buying off bloggers agency recently emailed me offering €30 to pen a few kind words about a (boring) website. Due to work commitments, I forgot to send them a polite no thank you. Two weeks [...]
Negative comments are good for your blog
I am yet to meet a blogger who doesn’t like receiving comments and feedback on their articles… But occasionally, the feedback you receive is not what you had in mind. As your blog grows, it becomes more exposed to negative comments…. But these comments are in fact good for your blog. You can be wrong [...]