Laurence Borel

Author Archive

Interview with Tim Halloran, author of Romancing the Brand

Creating a consumer-brand emotional attachment is by no means an easy task.  In his new book, Romancing the Brand, Tim Halloran, discusses how brands can create strong and intimate relationships with consumers. Through his research,  Halloran has uncovered “8 Stages of Brand Love”                                 […]

Favourite ads and Tweets from the SuperBowl XLVIII

OK, OK, I am late to the game, pun intended! My research writing and freelance commitments have left zero time for me to blog. But as last year’s Super Bowl inspired my hashtag research, I simply cannot miss the opportunity to blog about what caught my eye this year. It all started with Scarlett Johansson asking […]

ArtRage at CES 2014

  Do like art? Are you going to CES this year? ArtRage, the award-winning creator of realistic art painting software for Mac, Windows, iPad, and iPhone , will be at CES 2014 at the Sony Booth LVCC #14200. Prominent artists David Kassan and Donovan Fitzgerald will perform live paintings on Sony touch screens with active pen in the Sony […]

6 typologies of hashtags seen in 2013

The integration of hashtags in advertising is a recent phenomenon. A study during the February 2013 Super Bowl XLVII carried out by buzz monitoring firm Sysomos, showed that half of the 47 commercials broadcast during the event contained a hashtag or had a reference to social media of some sort, a considerable increase from the […]

Top Hashtag campaigns spotted this week: John Lewis, Kenco Millicano, Look for Longer

Christmas is upon us and the battle for the best Christmas ad is on! In case you missed it, the Wall Blog shared this excellent round up of the most talked about ads earlier this week. It’s been a quiet couple of weeks in the world of hashtags but I’d like to share three campaigns interesting […]

Guest post: 7 hashtag fails

Social media can be an incredibly powerful marketing tool. Many companies have used sites such as Twitter successfully to increase brand awareness and drive sales. However, attempts to harness the power of social media don’t always end well – there have been some notable PR disasters in recent years, often due to ill-advised hashtags. Here […]

Top 5 hashtag campaigns spotted this week: This is Durham, Virgin and more!

Hashtags are pretty much everywhere nowadays; and whilst they have been around for a while, their strategic use in ATL campaigns is a new phenomenon. Here are my top 5 favourite hashtag campaigns of the week. 1) This is Durham #VirtualLumiere Culture meets digital art; the lovely folks at This is Durham Tweeted me earlier this […]

Courses for full-time pros

I have said it before, going back to university is one of the best things I’ve ever done. It’s a huge sacrifice but it’s worth it. I often have colleagues who say they’d like to study again. And whilst a Masters may not be for everyone, there are lots of other things you can do, […]

Hashtags

For my first post officially introducing my academic research project, I just thought I would go back to where hashtags started… On a fine August day in 2007, Chris Messina, a social technology expert, came up with the very first hashtag on Twitter as a way to organise group conversations on Twitter (original tweet below). Six […]

#LFW edition: sell your pre-owned fashion though an app

Mobile commerce has reached unprecedented levels, and it seems that this trends has been on the increase amongst men in recent months, with 34% of men under 34 now buying more clothes online than offline (Source: Mobile Marketing) And since the  downturn a new trend has emerged; buying and selling second hand goods. Of course eBay […]

#LFW edition: The fashion bloggers who made it big

London Fashion Week is one of my favourite times of the year where you can spot the coolest, craziest fashion right on your doorstep. I have always been amazed by the power of fashion bloggers who have amassed thousands of dedicated followers and made a career out of their passion for fashion. In the early […]

Back to school: looking back on 12 months of juggling work and studies

Where has the summer gone?  I’ll be back at university for the second year of my masters, ‘the scary year’, as I am expected to produce a major piece of academic research. Here’s what I have  learnt over the past 12 months of juggling a full time job and a part-time MRes. Masters are hard […]

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