Author Archive
Understanding how people ‘make up their minds’ online (your help needed!)
The Internet and more recently web 2.0 technologies, have dramatically changed the landscape of global branding. Search, PPC, SEO, display marketing and user generated content (social media) have a huge impact on the information-search stage of the decision-making process. Having completed the first stage of my academic research, I now need your help with the [...]
Come and join me at the Digital Pond Online Marketing Panel on 29 November
In exactly 10 days, I will be taking in a Digital Marketing panel organised by the Digital Agency Cyber-Duck at the Old Sessions House, EC1. Mike Essex, Online Marketing Manager at Koozai (PPC), Liam Corrigan, Founder and Creative Director of RedPill (Viral/Video Marketing), Harry Clark, Marketing Manager at Cyber-Duck (SEO) and myself (Social Media) will be talking about the [...]
Spotlight on Tate.org.uk: an excellent example of eCRM strategy
In their recent Love letter to Tate.org.uk, eConsultancy highlighted how great Tate’s site structure and content is. But the other thing they excel at, is their eCRM strategy. I follow Tate on Facebook, Twitter and Google+ (you can call me a superfan!), and as a Tate member, I also receive their email marketing communications. I have [...]
Your help needed for a research project!
I still find it hard to believe I only started university four weeks ago, yet I handed in my first research proposal last Friday. Although we’re only talking about a 5,000 words dissertation, this piece of research is helping me shape ideas and topics for my thesis. For my first research project, I am looking [...]
Listerine’s ‘rapping chins’ YouTube takeover
I haven’t seen a good YouTube takeover in a while, and Listerine (as in the mouthwash), have recently come up with a really smart YouTube/Twitter campaign. Listerine have created a series of videos where rapping (as in rap music) chins (as in the lowermost part of the face!) battle it out online. Simply select two [...]
That little thing we call engagement
That dreaded E word, yes that’s right folks, I am talking about engagement. Clients love it, but true engagement of the non-gimmicky type is hard to create. There have been a couple instances of late, where brands’ attempts to generate engagement have backlashed. Waitrose’s promoted #WaitroseReasons campaign didn’t quite yield the engagement they expected, and Jamie’s #Jamies15MM [...]
Taking the leap of faith… in nocte consilium
In nocte consilium After a decade working in both offline and online marketing, I have decided to go back to university to complete my Master of Research in Marketing, which will hopefully lead me onto a PhD. It’s scary as I’ll be working full time whilst studying, but the time had come to shake things up! My [...]
My fav Olympic memes so far
Dubbed the social media Olympics, social media managers working on London 2012 have absolutely excelled at sharing updates through a variety of social channels this year. But let’s not forget that social media is about people, sharing with other people, and creative internet minds can quickly turn an innocent picture with a into a meme. Here’s [...]
Memolane: snippets from your social past straight into your inbox
Some argue that email marketing is dead, but I personally believe that it can be a very effective communications channel with some strategising. OK, I may not be your average consumer, but email marketing helps me filter information through the deluge of social media messaging that swamps my daily life. Memolane is a little service [...]
Funny video of the day: How far would you go for a snack?
Personally I am not that bothered, however it looks like Australians really (but I mean, really!) love Fantastic Snacks as shown in this hilarious video. A really lovely experiential campaign; well played!
The ROI of Facebook and Twitter (infographic)
I am a data fiend, and I am particularly excited to see companies finally measuring social media ROI. Campaigns should be designed from the very beginning with measurement and ultimately sales in mind, something which is still lacking in the campaigns I see. This great infographic brought to you by the InventHelp marketing team, highlights a handful of [...]
Where the hell is Matt? And let’s find out where the Twitterers and bloggers are whilst we’re at it!
Earlier today, Mashable published Matt Harding’s new awesome dancing experiment, ‘Where the Hell is Matt?’, already clocking 350K YouTube views and counting. I am a big fan of analytics and wanted to identify where in the world content creators (bloggers) and sharers (primarily Twitter) are, as a quick, non-statistical snapshot of the social web. If [...]
