Lolly
London-based Social Media Strategist, addicted to blogging, travelling and photography. Want to chat? Follow me onTwitter, alternatively click here to email me
Homepage: http://www.laurenceborel.com
Posts by Lolly
Top 5 gadgets/tech of 2011; my picks
Dec 14th
I am a bit of a gadget girl and simply couldn’t live without my technology; they help me be more productive on a daily basis.
1) Macbook (13 inch in case you’re wondering) - this is probably very basic and cliche, but my Mac is my everything! It’s my TV, my sound system, my blogging tool, my life! If my flat was on fire and I only had time to rescue one thing, I would save my Mac.
2) Kindle – to all the sceptic out there, it’s just like a book; seriously! Plus you can upload your econsultancy ebooks on it and read them on the More >
Merry Christmas from #o2santa
Dec 12th
A lovely initiative from O2 who were sending Christmas messages recorded by Santa to influencers today. The concept’s now new (think Old Spice) but hearing Santa speak French put a smile on my face.
Dear Santa, your accent is pretty good you know! Must have been all those years flying to France to deliver prezzies!
Well played O2
nRelate blog plugin – a new way to monetize your site
Dec 5th
Over the last few years, brands have increasingly been attempting to engage with bloggers with various degrees of success. Some bloggers have landed book deals on the back of their blogs, others have teamed up with brands to being to market new products and services, whilst smaller bloggers live of advertising, affiliates or the occasional sponsored post (I am not a big fan of these but hey ho!)
If you’re trying to monetize your site, here’s a new exciting option worth giving a go.
NRelate is unobtrusive plugin very similar to the popular LinkWithin, but ‘sponsored content’ is displayed in the ‘related posts’ thumbnails in addition to your own More >
My 4 new favourite fashion blogs (this week)
Nov 29th
If you work with bloggers, you will naturally be drawn to the larger sites, as your clients will want reach and ‘influence’. But larger sites, are not always the best fit for brands; although posts may be retweeted and shared more often than on smaller blogs, do these articles really influence consumers? Or does the content get lost ‘in translation’ amongst more engaging content?
I’ve been doing a fair bit of work with fashion bloggers lately and just thought I would share my latest blog crushes written by hugely talented bloggers.
- 5 inches and up: Boho chic Sandra, shares high quality photos More >
[Guest post] The rise and influence of bloggers
Nov 13th
This is a blog post from my good friend Mario Morello, Account Executive at Shine Communications
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I first started thinking about the topic of this post around a couple of weeks ago and soon after I read this tweet:
It didn’t take long before that few lines persuaded me to crack on with this blog post. Well…it sounded easy but without the headline, the first or the final paragraph, the rest didn’t write itself. Thanks Stephen!
Still unsure on the headline, I am going to get started.
What is the best way to talk about blogging if not by using an infographic? Simple and more More >
Ryanair Italy puts Berlusconi on its homepage…
Nov 8th
As the economic crisis grips Europe, it sadly appears that Italy is also in serious trouble financially. Italy is a country close to my heart and the situation is no laughing matter. But sometimes, you need to have a laugh, right? My good friend Sergio has just pointed me in the direction of Ryanair’s Italian homepage poking serious fun at Berlusconi.
The homepage reads: Dear Silvio, another occasion to escape with Ryanair. Single flights from €9.99
Daring and hilarious at the same time! I don’t think we would see anything quite like that in the UK!
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