Author Archive

Top 5 hashtag campaigns spotted this week: This is Durham, Virgin and more!

Hashtags are pretty much everywhere nowadays; and whilst they have been around for a while, their strategic use in ATL campaigns is a new phenomenon. Here are my top 5 favourite hashtag campaigns of the week. 1) This is Durham #VirtualLumiere Culture meets digital art; the lovely folks at This is Durham Tweeted me earlier this […]

Courses for full-time pros

I have said it before, going back to university is one of the best things I’ve ever done. It’s a huge sacrifice but it’s worth it. I often have colleagues who say they’d like to study again. And whilst a Masters may not be for everyone, there are lots of other things you can do, […]


For my first post officially introducing my academic research project, I just thought I would go back to where hashtags started… On a fine August day in 2007, Chris Messina, a social technology expert, came up with the very first hashtag on Twitter as a way to organise group conversations on Twitter (original tweet below). Six […]

#LFW edition: sell your pre-owned fashion though an app

Mobile commerce has reached unprecedented levels, and it seems that this trends has been on the increase amongst men in recent months, with 34% of men under 34 now buying more clothes online than offline (Source: Mobile Marketing) And since the  downturn a new trend has emerged; buying and selling second hand goods. Of course eBay […]

#LFW edition: The fashion bloggers who made it big

London Fashion Week is one of my favourite times of the year where you can spot the coolest, craziest fashion right on your doorstep. I have always been amazed by the power of fashion bloggers who have amassed thousands of dedicated followers and made a career out of their passion for fashion. In the early […]

Back to school: looking back on 12 months of juggling work and studies

Where has the summer gone?  I’ll be back at university for the second year of my masters, ‘the scary year’, as I am expected to produce a major piece of academic research. Here’s what I have  learnt over the past 12 months of juggling a full time job and a part-time MRes. Masters are hard […]

Found on the net #1: AOL on Tech, Social Commerce, Maslow’s revamped hierarchy of needs, CityMapper and bacon!

I’ve been thinking about a series of blog posts for a while of random things found of the back of the Internet; videos, tweets, interesting business models and new innovations that are worth a mention. Without further ado, here are this week’s favs. 1) AOL on Tech YouTube channel  It was announced last year that […]

Symantec report shows that mobile and Social Media vulnerabilities are on the increase

Security software company Symantec recently published a couple of interesting infographics and whitepapers highlighting an increase in online vulnerabilities particularly in social Media and Mobile. According to Symantec, an alarming 53% of scanned websites in 2012 contained a vulnerability, which happened to me last year.  I was a Norton anti-virus  user for many before I […]

How to find your academic research question

When I started my MRes last October, my goal was to carry out and publish research in ‘Social Media’. One year on, and I am now in the middle of drafting my research proposal; the past 12 months have been exactly what I expected them to be: blood (due to paper cuts!), sweat (I have […]

Why MoMa acquired Pac-Man – TED talk

Things have been quiet on my blog lately as I been extremely busy with my studies, and have had no spare time on my hands to blog. I have started working on my proposal which is very exciting. I should be able to share more info about my research topic in the coming weeks. Designers […]

Celebrating 13 years in the UK and a decade spent working in Marketing!

Today is 13th anniversary in the UK; that’s right I moved over here on 11th June 2000, a very special date to me. I was gifted at languages as a teenager, and my mum sent me on 3-week EF trip in 1994 with an English family; that’s when I fell in love with the UK, […]

Connecting the dots

You can’t connect the dots looking forward; you can only connect them looking backwards  Steve Jobs I don’t believe in coincidences, as cliche as this may sound things often happen for a reason; the path you follow, the choices you make, the people you meet… we have planned what will happen to us with precision, even […]

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