Lolly
London-based Social Media Strategist, addicted to blogging, travelling and photography. Want to chat? Follow me onTwitter, alternatively click here to email me
Homepage: http://www.laurenceborel.com
Posts by Lolly
A year since Londoners danced; T-Mobile’s new advert
Jan 15th
2010 is already proving to be an interesting year in terms of Social Media; I clicked for the first time on a Facebook ad the other day, and I am now responding to a mass mail out from T-Mobile’s YouTube channel, which I subscribe to.
It’s exactly a year since Londoners danced at Liverpool Street station for T-Mobile. To celebrate this anniversary, T-Mobile have a special 3-minute commercial going on TV tonight on Channel 4 at 9.30pm, during Celebrity Big Brother.
The commercial features 1107 people from around the UK who joined Josh’s Band and recorded a song together.The song can be More >
Adding value to Foursquare badges
Jan 10th
I was one of the lucky few Foursquare users who recently received an invite to download their Beta Blackberry app. The Foursquare mobile site seriously sucks, and the app makes it easy and fun to ‘check in’, find out where my friends are but also get recommendations from fellow Foursquare users.
The really clever thing about Foursquare is that it reaches a segment of Internet users (such as myself) who wouldn’t traditionally leave reviews on recommendations websites such as TripAdvisor or Qype. I also really like the idea that restaurants, cafes and even brands can send real-time discounts and offers to More >
Relationship status – it’s complicated
Jan 7th
Here are a few questions I’d like you to answer…
- Have you ever ‘liked’ a Facebook advert?
- Have you ever clicked on a Facebook advert?
- Have you ever blogged about a Facebook advert?
If you’ve answered ‘no’ to these questions then we’re not dissimilar. Except, today I am blogging about a Facebook advert for the first time since this blog was created.
Facebook advertising effectiveness is arguable, but i did however manage to find a few Facebook advertising stats on Dan Calladine‘s blog.
Blake Chandlee of Facebook EMEA Commercial Director points out that:
- CPMs [cost per thousand impressions] on Facebook’s home page are three or four times More >
French Art of Loving
Jan 2nd
I recently spotted an interesting campaign for French lingerie brand Aubade, which I thought would make a lovely case study on how to engage with bloggers.
To support the launch of their new (and really cool too!) French Art of Loving website, Aubade teased a few bloggers to death (quite literally!) and invited them to a saucy event in Central Paris.
The agency behind this campaign firstly tipped off the bloggers with this saucy video. The bloggers who wrote about the video where then Facebook befriended by the person who originally posted the video on YouTube and invited them to a ‘let’s see if More >
Best social media campaigns of 2009 (part 2)
Dec 26th
Thanks to everyone who re-tweeted my best social media campaigns of 2009 yesterday. Hope you guys are ready for some more!
Ongoing – Meet Zack, the teenager who woke up one day with girl parts…
A really weird social media campaign for Tampax (yes!!) by Leo Burnett in the USA. Even tampons can be marketed through social media!
Zack is an average teenager who wakes up one day with ‘girl parts’. Uncertain as to what to do, he decides to share his experiences via his blog and Twitter feed.
It’s a little weird at first, but his adventures are disgustingly addictive!
July 2009: Harry Potter More >
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