Lolly
London-based Social Media Strategist, addicted to blogging, travelling and photography. Want to chat? Follow me onTwitter, alternatively click here to email me
Homepage: http://www.laurenceborel.com
Posts by Lolly
Swine flu spoofs (UK and France)
Sep 14th
I am sure you’re all familiar by now with the NHS’ advice against swine flu – catch it, bin it, kill it, and the hilarious swine flu dance:
The French on the other hand, are advising the population to use a tissue, or alternatively sneeze in their jumpers (yewwww!)
Still on holiday…
Sep 12th
Starbucks UK news
Sep 3rd
Love them or loathe them, Starbucks are an iconic brand. Nothing beats the Starbucks experience whilst blogging away on a Saturday afternoon.
Anyhow, the bottom line is that Starbucks sponsored last month’s London Blogger’s meet up, and I just thought I would drop a quick line about their latest UK initiatives.
Starbucks recently launched an instant coffee product called VIA Ready Brew (VIA = road in Italian in case you were wondering). Being French and all, I am not a big fan of instant coffee (hmmm Italian espresso anyone?;) but I have to say that VIA Ready brew tasted quite nice and a lovely More >
Londoners to Tweet ideas for a logo to promote the capital
Sep 2nd
You may remember a post I wrote last year about London not being sexy compared to New York…. well it looks like the Mayor of London has finally decided to finally commission a sexy logo for our awesome city – better late than never!
Boris Johnson will be spending £600,000 on the logo to be used globally in the run up to the 2012 Olympic Games and a shortlist of six design firms will be drawn from more than 450 entries after tomorrow’s deadline.
One of the firms in the running, Moving Brands, are using Twitter to invite the public to take part in More >
Budweiser points to good times
Sep 1st
I recently spotted this really nice outdoor campaign on the Tube for Budweiser by cool ad agency (remember the Gorilla?) Fallon Planning.
Consumers tend to absorb and enjoy Tube ads more than any other media, thinking of them as a welcome distraction from the unpleasantness of travelling, which represents a fantastic opportunity for advertisers to get their message across.
The ‘Good Times’ campaign will be supported with press ads, large scale projections, university targeted activity, the domination of two London Underground stations and animated digital formats.
This is the first Budweiser advertising campaign that catches my eye since the hugely successful ‘Whassup’ TV More >
Advertising in 140 characters or less
Aug 28th
Some forward thinking companies are incorporating the use of Twitter ID’s on their product packaging/advertising, and it looks as though this trend is on the increase.
Tweet what you think
Earlier this year, Pepsi used Twitter to launch Natural Born Cola, Pepsi Raw. The mini cans handed out across London, read “Tell us what you think ‘@twitter.com/pepsiraw’ in an attempt start conversations around the product with consumers. It was a nice PR initiative, that got bloggers excited, and it certainly influenced me to try their new cola (which is very nice BTW!).
Hashtags are cool!
September is Tacheback month, where men will grow More >
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