Lolly
London-based Social Media Strategist, addicted to blogging, travelling and photography. Want to chat? Follow me onTwitter, alternatively click here to email me
Homepage: http://www.laurenceborel.com
Posts by Lolly
Blogfest 2011 – Topshop’s smart Tumblr strategy
Oct 27th
Here is at long last, my first entry for the Bathroom Blogfest 2011 on how Topshop uses to Tumblr to ‘climb out’. I do promise I’ll put up a bathroom related post tomorrow for fun though! Here we go!
Brands have embraced social media as a means to ‘climb out’ and ‘hang out’ with their fans on social networks. Some brands do it well, others have had their fails… I’ve been in working in the social industry for a few years now, and I’ve seen the industry evolve over the years. But my biggest frustration in 2011, is that a lot More >
Introducing the Bathroom Blogfest 2011 – ‘Climbing Out’
Oct 24th
What’s the Bathroom Blogfest anyway?
The Bathroom Blogfest began in 2006 as the brainchild of Stephanie Weaver, Experienceology author and consultant, and Susan Abbott, business consultant and consumer researcher in Toronto, who “wanted to generate awareness for bloggers passionate about the customer experience at a time when blogging was more experimental‘ and an opportunity to discover and connect with new bloggers.
2011 is all about ‘climbing out’
In these tough economic times brands need to be innovative, excite and engage consumers, when budgets are being slashed and demonstrating ROI is key. So, how can brands climb out?
The 33 bloggers from the U.S., Canada, Dubai More >
A Superpowerful Combination – Doritos meets Pepsi Max
Oct 2nd
Doritos and Pepsi are two well-established cash cow products well established within their respective segments.
Super hot, Doritos Fire has been ‘teamed up’, so to speak, with the new Pepsi Max Citrus Freeze to ‘soothe the burn’, thus creating a ‘superpowerful’ snack collaboration.
The marketing push behind the collaboration is interesting and considerable amounts must have been spent to support the products, which is something I haven’t really seen of late.
The advertising evolves around 2 characters Firefingers and Icefist who gain their powers accidentally…
… complete with an online comic book, currently inactive Twitter accounts @_Firefingers and @_Icefist, and Facebook fan pages; talking of which, I am More >
We7 interactive music map – most streamed artists in the UK
Sep 30th
I absolutely love a good infographic or a good mashup/data visualisation. There’s something fascinating about turning something totally dull such as raw data into something people want to play with and share.
Music streaming service We7 have created a really cool interactive map representing the most downloaded and streamed artists in the UK over the past 12 months, across a number of genres including R&B, pop, alternative and rock but to name a few. The best bit is that you can stream the artists directly from the map. Have a listen!
3 Digital Art exhibitions worth checking out
Sep 25th
Readers of this blog will know that am an art and digital culture junkie, and I am super excited about three digital art exhibitions opening in London.
Sense and the City at London Transport Museum
I saw this fascinating exhibition last month.
Sense and the City explores how the future of London was imagined in the past, and how new technologies, are influencing transport, entertainment, communication and news.
The digital part of the exhibition is an interactive table with eight screens where the viewer can see animations, maps and images of subjects ranging from geotagging to driverless cars. Tickets are £13.50 so it’s definitely worth More >
Klout Perks targeting fail – Axe Hold + Touch
Sep 21st
Klout perks offer an interesting platform for rewarding influencers by vertical, and has so far been primarily used by US brands. I couldn’t contain my excitement the other day, when a perk landed right in my inbox. ‘Great’ I thought, UK brands are finally jumping on the Klout bandwagon. But this is where things started to go wrong…
I like the 5 looks guys and girls can agree on (link at the bottom on the perk) Funny or Die partnership , however, last time I checked, I am a girl. Based on my Facebook API, I would have thought that Klout would have More >
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