The 1 years and 11 months PhD update: Sex, Drugs and SPSS*

I am officially 1 years and 11 months into my part-time PhD! Time to reflect on the past 11 months of the achievements and set backs of my journey. February – April 2016: Determination and the art of coding 2,000 pieces of UGC without losing your sanity At the beginning of the year, I set […]

The Routledge Companion to Contemporary Brand Management

I am pleased to announce that the book chapter I co-wrote with my supervisor at the end of my Masters has finally been published. The Routledge Companion to Contemporary Brand Management offers a comprehensive collection of texts from leading scholars around the world on various issues facing brands and their managers in our digital age. The […]

On ‘Digital’ Narcissism

Narcissus was the son of River God Cephisus and nymph Lyriope. Narcissus’s mother was told by the blind seer Tiresias that her son would have a long life, provided he never recognized himself. However, his rejection of the love of the nymph Echo, drew upon him the vengeance of the gods. As punishment, Narcissus fell in love […]

How’s your PhD going? Are you finished yet?

The 1 year and 4 months into the PhD update… The dreaded questions any PhD student undoubtedly hears on a regular basis: ‘So, how’s your PhD going? Are you finished yet?’ ‘Yes, it’s going, it’s going’… ‘it’s going’ is a good thing by the way. Not ‘going’ would be worrying. As for the second question, I’m […]

Thoughts of a second year PhD researcher

PhD researcher, PhD student, PhD candidate? I never quite know, which label is most appropriate. As I type these words, I have just begun the second year of the gruelling, yet exciting journey that a PhD is. So what did I learn since my So what did I learn since my last update back in June? […]