Advertising and Communication
Cool Parisian Store Fronts
Jan 30th
Honoré de Balzac once wrote ‘Les devantures de boutiques sont devenues des poèmes commerciaux’ (1837)
Store fronts have become commercial poems.
I spotted these absolutely gorgeous store fronts in Paris, which immediately stood out from the mass-market world we’ve all become accustomed to. I’ll do my very best to translate their meaning in English.
Louvre Bouteille is a cute bar located near the Louvre museum. Add an apostrophe, and L’ouvre bouteille stands for a bottle opener. Very smart play on words!
‘A la tête du client’ tends to be used ironically, when a shop owner for instance, treats their customers differently depending on what they More >
Heinz Limited Edition tins
Jan 15th
I spotted those unusual tins of Heinz soup in Selfridges the other day, and whilst the packaging is iconic, the messaging is definitely unusual!
Following their limited edition ketchup last year, Heinz are toying with social commerce again, by giving fans the opportunity to send a personalised tin of Heinz soup to their friends. Go to https://www.facebook.com/HeinzSoupUK to order a tin!
Ryanair Italy puts Berlusconi on its homepage…
Nov 8th
As the economic crisis grips Europe, it sadly appears that Italy is also in serious trouble financially. Italy is a country close to my heart and the situation is no laughing matter. But sometimes, you need to have a laugh, right? My good friend Sergio has just pointed me in the direction of Ryanair’s Italian homepage poking serious fun at Berlusconi.
The homepage reads: Dear Silvio, another occasion to escape with Ryanair. Single flights from €9.99
Daring and hilarious at the same time! I don’t think we would see anything quite like that in the UK!
A Superpowerful Combination – Doritos meets Pepsi Max
Oct 2nd
Doritos and Pepsi are two well-established cash cow products well established within their respective segments.
Super hot, Doritos Fire has been ‘teamed up’, so to speak, with the new Pepsi Max Citrus Freeze to ‘soothe the burn’, thus creating a ‘superpowerful’ snack collaboration.
The marketing push behind the collaboration is interesting and considerable amounts must have been spent to support the products, which is something I haven’t really seen of late.
The advertising evolves around 2 characters Firefingers and Icefist who gain their powers accidentally…
… complete with an online comic book, currently inactive Twitter accounts @_Firefingers and @_Icefist, and Facebook fan pages; talking of which, I am More >
Birra Moretti uses Amy Winehouse look alike in print ad
Jul 31st
I spotted the print ad below a couple of days after the news of Amy Winehouse’s death. I originally thought it was a distasteful attempt at piggy-backing her death, but looking at the online chatter, it looks like these ads were in fact published a little while back.
I am surprised no one seems to have noticed the uncanny resemblance…
A Brief Cartoon History of Social Networking 1930-2011
Mar 23rd
I’ve had no time to blog lately, and good old content curation will have to do for now
PeopleBrowsr tipped me off about their latest SlideShare presentation, a history of Social Networking from 1930 until now to celebrate the Advertising Research Foundation’s 75th Anniversary.
Worth checking out!
PeopleBrowsr Presents A Brief Cartoon History of Social Networking 1930-2011 View more presentations from PeopleBrowsr
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