Branding & Packaging
Just do it!
Sep 12th
Originally uploaded by YUPYLAND
When big brands come up with successful communications campaigns or slogans, follow-ups always seem to be a little disappointing.
The latest brand to be a victim of its own marketing success is sportswear giant Nike.
Nike recently came up with the slogan ‘Here I am’ for their new range of trainers targeted at women in Europe. When placed next to Nike’s overarching tagline, Nike’s new slogan looks like this:
‘Just do it’ – ‘Here I am’
I am not so sure this is the image Nike wanted to convey for their new range of trainers!!!
Can you think More >
Cuil review from a linguistic point of view…
Jul 28th
I picked up a thread by Mashable on Twitter this morning talking about the new search engine Cuil, packed with ex-Googlers in their team. Cuil claim to be the world’s biggest search engine, with an index of 120 billion websites in the world. Rather than relying on superficial popularity metrics, Cuil searches for and ranks pages based on their content and relevance. The odd name Cuil is an Irish word for knowledge.
Well dear Cuillers (cuillère in French means spoon), I have something to tell you… If you’re claiming to be the largest search engine in the world, you should think global and More >
What consumers really think about your logo
Jul 16th
First impressions count – it’s a well known fact that in the first five minutes of a meeting you can have possibly landed the job or blown it! The same applies to brands; with increased used of the Internet and consumers becoming increasingly marketing-savvy, corporate image is of utmost importance.
I have recently discovered an interesting new website called BrandTags, which could be a very powerful tool for businesses wishing to update their logo.
BrandTags visitors play a game of word association to sum up their impressions of major brands in one word or phrase — and then the site graphically displays More >
iPod mania
Apr 13th
They have made a billion journeys on the Tube (London subway system) bearable and been flourished by the rich, famous and powerful.
The super slim music player with the shuffle function is simply the first indispensable style icon of the 21st century, and last Tuesday (10th April), the 100th millionth iPod was sold.
Apple sold its first iPod in October 2001 and since then has introduced almost a dozen new models, including 5 generations of iPod, 2 generations of iPod Mini, 2 generations of iPod Nano and 2 generations of iPod Shuffle.
Some cool facts:
- To listen to all the 7,500 songs on a More >
What are you doing on Wednesday?
Mar 30th
Earlier this year Wanadoo ditched its logo and was rebranded under the Orange livery as part of a ‘simplified brand architecture’.
The name change came a little over a year after France Telecom decided to ditch the name Freeserve, its ISP in the UK, and replace it with Wanadoo. This means that the mobile phone outfit have become the umbrella brand for all mobile, broadband and other converged telecoms services.
So, is this rebranding creating consumer confusion or is it a fantastic deal for UK consumers?
Well actually I think we got a pretty good deal out of this, and I believe that Orange now More >
Walkers go green
Mar 28th
Crisps giant Walkers has become the first major food brand to display a carbon footprint and reduction logo on its packaging. Each bag of the crisps creates 75 grams of carbon dioxide, according to Walkers and the carbon trust.
- 44% of the emissions come from the farming phase of the process
- Making the crisps at the factory releases another 30% of the emissions
- Packaging is responsible of 15% of the emissions
- Transportation to shops creates 9%
- Disposal generates the final 2%
Better late than never… My advice is to keep packaging simple:
- Less packaging is more
- Primary colours are easier to print and therefore create less carbon More >
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