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	<title>blog till you drop! &#187; Branding &amp; Packaging</title>
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		<title>Just do it!</title>
		<link>http://www.laurenceborel.com/2008/09/12/just-do-it/</link>
		<comments>http://www.laurenceborel.com/2008/09/12/just-do-it/#comments</comments>
		<pubDate>Fri, 12 Sep 2008 15:21:13 +0000</pubDate>
		<dc:creator>Lolly</dc:creator>
				<category><![CDATA[Advertising and Communication]]></category>
		<category><![CDATA[Branding & Packaging]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Trainers]]></category>

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		<description><![CDATA[Yupyland Custom Nike Air Originally uploaded by YUPYLAND When big brands come up with successful communications campaigns or slogans, follow-ups always seem to be a little disappointing. The latest brand to be a victim of its own marketing success is sportswear giant Nike. Nike recently came up with the slogan &#8216;Here I am&#8217; for their&#8230;]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Cuil review from a linguistic point of view&#8230;</title>
		<link>http://www.laurenceborel.com/2008/07/28/cuil-review/</link>
		<comments>http://www.laurenceborel.com/2008/07/28/cuil-review/#comments</comments>
		<pubDate>Mon, 28 Jul 2008 20:38:37 +0000</pubDate>
		<dc:creator>Lolly</dc:creator>
				<category><![CDATA[Branding & Packaging]]></category>
		<category><![CDATA[Transcultural Marketing]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[Cuil]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Mashable]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[Summize]]></category>
		<category><![CDATA[Twitter Search]]></category>

		<guid isPermaLink="false">http://blogtillyoudrop.wordpress.com/?p=520</guid>
		<description><![CDATA[  I picked up a thread by Mashable on Twitter this morning talking about the new search engine Cuil, packed with ex-Googlers in their team. Cuil claim to be the world’s biggest search engine, with an index of 120 billion websites in the world. Rather than relying on superficial popularity metrics, Cuil searches for and&#8230;]]></description>
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		<slash:comments>19</slash:comments>
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		<title>What consumers really think about your logo</title>
		<link>http://www.laurenceborel.com/2008/07/16/what-do-consumers-think-about-your-logo/</link>
		<comments>http://www.laurenceborel.com/2008/07/16/what-do-consumers-think-about-your-logo/#comments</comments>
		<pubDate>Wed, 16 Jul 2008 12:17:47 +0000</pubDate>
		<dc:creator>Lolly</dc:creator>
				<category><![CDATA[Branding & Packaging]]></category>
		<category><![CDATA[Qualitative Research]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[BrandTags.net]]></category>
		<category><![CDATA[tag cloud]]></category>

		<guid isPermaLink="false">http://blogtillyoudrop.wordpress.com/?p=483</guid>
		<description><![CDATA[First impressions count &#8211; it’s a well known fact that in the first five minutes of a meeting you can have possibly landed the job or blown it! The same applies to brands; with increased used of the Internet and consumers becoming increasingly marketing-savvy, corporate image is of utmost importance.   I have recently discovered&#8230;]]></description>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>iPod mania</title>
		<link>http://www.laurenceborel.com/2007/04/13/ipod-mania/</link>
		<comments>http://www.laurenceborel.com/2007/04/13/ipod-mania/#comments</comments>
		<pubDate>Fri, 13 Apr 2007 16:19:04 +0000</pubDate>
		<dc:creator>Lolly</dc:creator>
				<category><![CDATA[Branding & Packaging]]></category>

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		<description><![CDATA[They have made a billion journeys on the Tube (London subway system) bearable and been flourished by the rich, famous and powerful. The super slim music player with the shuffle function is simply the first indispensable style icon of the 21st century, and last Tuesday (10th April), the 100th millionth iPod was sold. Apple sold&#8230;]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What are you doing on Wednesday?</title>
		<link>http://www.laurenceborel.com/2007/03/30/what-are-you-doing-on-wednesday/</link>
		<comments>http://www.laurenceborel.com/2007/03/30/what-are-you-doing-on-wednesday/#comments</comments>
		<pubDate>Fri, 30 Mar 2007 14:30:48 +0000</pubDate>
		<dc:creator>Lolly</dc:creator>
				<category><![CDATA[Advertising and Communication]]></category>
		<category><![CDATA[Branding & Packaging]]></category>

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		<description><![CDATA[Earlier this year Wanadoo ditched its logo and was rebranded under the Orange livery as part of a ‘simplified brand architecture’. The name change came a little over a year after France Telecom decided to ditch the name Freeserve, its ISP in the UK, and replace it with Wanadoo. This means that the mobile phone&#8230;]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Walkers go green</title>
		<link>http://www.laurenceborel.com/2007/03/28/walkers-crisps-go-green/</link>
		<comments>http://www.laurenceborel.com/2007/03/28/walkers-crisps-go-green/#comments</comments>
		<pubDate>Wed, 28 Mar 2007 11:33:40 +0000</pubDate>
		<dc:creator>Lolly</dc:creator>
				<category><![CDATA[Branding & Packaging]]></category>
		<category><![CDATA[How green is your marketing?]]></category>

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		<description><![CDATA[ Crisps giant Walkers has become the first major food brand to display a carbon footprint and reduction logo on its packaging.  Each bag of the crisps creates 75 grams of carbon dioxide, according to Walkers and the carbon trust.   44% of the emissions come from the farming phase of the process Making the crisps at&#8230;]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Supermarkets in labels war</title>
		<link>http://www.laurenceborel.com/2007/03/27/supermarkets-in-labels-war/</link>
		<comments>http://www.laurenceborel.com/2007/03/27/supermarkets-in-labels-war/#comments</comments>
		<pubDate>Tue, 27 Mar 2007 15:56:00 +0000</pubDate>
		<dc:creator>Lolly</dc:creator>
				<category><![CDATA[Branding & Packaging]]></category>
		<category><![CDATA[Consumer Buyer Behaviour]]></category>

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		<description><![CDATA[If you care about what kind of food you buy, there is suddenly a lot more to digest. The big supermarkets have put new labelling systems with more nutritional information on the front of packs &#8211; but what you get depends on where you shop. More consumer confusion ahead… Sainsbury’s, Asda and Waitrose have all&#8230;]]></description>
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		<slash:comments>5</slash:comments>
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		<title>ABSOLUT(ely) fabulous!</title>
		<link>http://www.laurenceborel.com/2007/01/04/absolutely-fabulous/</link>
		<comments>http://www.laurenceborel.com/2007/01/04/absolutely-fabulous/#comments</comments>
		<pubDate>Thu, 04 Jan 2007 17:30:13 +0000</pubDate>
		<dc:creator>Lolly</dc:creator>
				<category><![CDATA[Advertising and Communication]]></category>
		<category><![CDATA[Branding & Packaging]]></category>

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		<description><![CDATA[  I went to the ABSOLUT ICEBAR in London last night and what an experience! One piece of advice – make sure you wear big woolly socks if you don’t want to freeze! It’s a bit pricey to get in but definitely worth it!   The Ice Bar opened a few years ago and has been&#8230;]]></description>
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		<slash:comments>5</slash:comments>
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