• crystal-ball

    A few social, search and mobile trends for 2012

      I am not usually a big fan of prediction posts, particularly when it comes to social, but recently spotted a handful of predictions by industry experts worth mentioning.   Without further ado, here are a handful interesting social, search and mobile trends for 2012. These 3 disciplines are inextricably interlinked, yet too often siloed, so I figured I would sum them all up in one...
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  • Screen Shot 2011-10-27 at 22.19.16

    Blogfest 2011 - Topshop's smart Tumblr strategy

    Here is at long last, my first entry for the Bathroom Blogfest 2011 on how Topshop uses to Tumblr to 'climb out'. I do promise I'll put up a bathroom related post tomorrow for fun though! Here we go! Brands have embraced social media as a means to 'climb out' and 'hang out' with their fans on social networks. Some brands do it well, others have had their fails...  I've been in working in the social industry for a ...
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  • Screen shot 2011-07-12 at 15.43.41

    Using social content to drive sales through search

    There’s a very wrong assumption floating around the heads of many CMO’s and small business owners alike, that having a Facebook page and Twitter profile is enough, because social media is this new and wonderful thing which is going ‘to do wonders’ for your brand. I am sure we’ve all had clients who have asked for thousands of fans and followers, as quickly as possible without any content, or budget to create conte...
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  • anonymousresolutions

    It's that time of the year again. What are you New Year's...

      Photo via Dear blog, It is that time of the year where I should publish my New Year's Resolutions for all to see. Wish me luck, and thanks James for inspiring me! Resolution #1: blog more  I've been suffering from blogger's fatigue on and off since I started blogging back in 2006, which has sadly impacted on the quality of the content on this blog. I recently spotted a tremendous post by Mack ...
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Branding & Packaging

Supermarkets in labels war

Mar 27th

Posted by Lolly in Branding & Packaging

5 comments

If you care about what kind of food you buy, there is suddenly a lot more to digest.

The big supermarkets have put new labelling systems with more nutritional information on the front of packs – but what you get depends on where you shop. More consumer confusion ahead…

Sainsbury’s, Asda and Waitrose have all opted for a traffic-light label, where green is good, orange is not so good for you, and red is a warning not to consume too much. This is the system the Food Standards Agency would like the whole industry to adopt.

But Tesco and many of the big food manufacturers More >

ABSOLUT(ely) fabulous!

Jan 4th

Posted by Lolly in Advertising and Communication

5 comments

 

I went to the ABSOLUT ICEBAR in London last night and what an experience! One piece of advice – make sure you wear big woolly socks if you don’t want to freeze! It’s a bit pricey to get in but definitely worth it!   The Ice Bar opened a few years ago and has been a real success – a premium bar sponsored by a trendy and innovative brand to create a once in life-time experience.  

Believe it or not, ABSOLUT was introduced in 1879 in Sweden and is the third largest brands of alcoholic spirits after Bacardi and Smirnoff, marketed in 126 countries.  Much of More >

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