Consumer Buyer Behaviour
Influencing consumers through digital advertising
Jul 4th
As other forms of advertising are losing their effectiveness, digital advertising is going from strength to strength. The reason for this is simple – online advertising is infinitely more measurable, interactive and customisable. Here are a couple of effective digital advertising campaigns I spotted this morning…
Spotify represents a fantastic opportunity for advertisers and brands. The Spotify advertisements are non-intrusive and straight to the point, and very much like radio advertising, attention levels tend to be high. Spotify adverts often combines both an audio-element with a visual element – by clicking on the British Gas visual, on the bottom left hand-side More >
Shop till you drop! (but don’t drop when you shop…)
Oct 29th
Originally uploaded by Life in LDN
Here we go! This is my first official 2008 Bathroom Blogfest post… and a mini-rant about these forgotten spaces around us.
Today I’d like to talk about discount clothing chains and their messy shop floors! I’d like to name and shame TK Maxx and Primark! If the credit crunch if biting you hard, these shops may sound like heaven, but I personally think they are an absolute disgrace.
Shopping is a pleasurable experience, and according to research, people who really enjoy shopping may be experiencing a shopper’s high, just like a runner’s high.
During a shopping experience, More >
Brands, Social Media and Consumer Buyer Behaviour
Sep 15th
Colourscape Music Festival – Clapham Common
Originally uploaded by Life in LDN
There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone.
The Cluetrain Manifesto
Every day people are having conversations online.
Forming around passions and interests, millions of blogs and hundreds of social networks, message boards, wikis and media-sharing sites (Flickr, Youtube, Picasa etc) are discussing a vast array of subjects.
As audiences seize control, attention and influence shifts outside of a brand’s immediate control. Companies need to recognise that people are engaging with brands with or without More >
Retail experience at the London Apple Store
Sep 11th
Apple store
Originally uploaded by Life in LDN
Apple’s product launches are legendary. The hype generated by the firm’s (apparent) secrecy surrounding new product launches, as well as leaked photos of the 4th generation Nano, contributed to consumer excitement and eagerness to buy the latest iPod.
I was one of the thousands of people who went to the Apple Store on Regent Street last night, as I lost my iPod a couple of weeks ago. I may be an early adopter to a certain extent but I am certainly not one of these people who desperately needs the latest gizmos!
The in-store experience was More >
There comes a point at which ever-increasing consumer choice does more to confuse than to liberate
May 25th
The problem of too much choice
Do you like your orange juice organic or regular, with or without calcium, or with minimal or maximal pulp? How about your washing-powder? Is it bio or non-bio, branded or non-branded, liquitabs or tablets, with or without added conditioner? By the way, what’s your favourite scent?
Or maybe the thought of having to select any of those options is keeping you out of the commodity jungle entirely – you’d rather scrape by on what’s still in the house.Although an explosion of consumer choices may mean we sometimes get exactly what we want, too many choices can More >
Supermarkets in labels war
Mar 27th
If you care about what kind of food you buy, there is suddenly a lot more to digest.
The big supermarkets have put new labelling systems with more nutritional information on the front of packs – but what you get depends on where you shop. More consumer confusion ahead…
Sainsbury’s, Asda and Waitrose have all opted for a traffic-light label, where green is good, orange is not so good for you, and red is a warning not to consume too much. This is the system the Food Standards Agency would like the whole industry to adopt.
Recent Comments