Creativity Unleashed

Mobile Phones – Tool or Lifestyle?

Back in March, I blogged about the relationship consumers have with their mobile phones in the UK, and Chris Brown kindly covered the American market on her blog

It was our understanding that while consumers in the UK have an emotional ‘relationship’ with their mobile phones (rather than the actual provider), cell phones are seen as a functional tool in the US, and American consumers pay more attention to the provider itself.  

But is it really the case? Do British consumers really have a ‘relationship’ with their phones? The only way to find out was to conduct a little market research of More >

Going Underground

The caricature of a typical London commuter is the aspiring but cynical male. He is a middle class, middle aged, suburban, lemming like creature, walking the same path, standing at the same spot, at the same time, with the same newspaper, on the same station each morning, catching the same train, bus or tube, noticing very little between house and workplace. Pretty accurate, isn’t it?

An average Londoner sees roughly 350 ads everyday! While in theory, commuters are a captive audience, they are also creatures of habit and the ads they see on their way to and from work run the risk More >

Merry Christmas!

Sorry about the light blogging in the last month or so – I have been totally snowed under with work-related commitments!

Here’s a little something I put together

 [youtube=http://www.youtube.com/watch?v=pRy0ciLTm4E]

 If you are unable to watch this video, click here.

Enjoy!