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	<title>blog till you drop! &#187; Advertising and Communication</title>
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		<title>Cool Parisian Store Fronts</title>
		<link>http://www.laurenceborel.com/2012/01/30/cool-parisian-store-fronts/</link>
		<comments>http://www.laurenceborel.com/2012/01/30/cool-parisian-store-fronts/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 21:39:18 +0000</pubDate>
		<dc:creator>Lolly</dc:creator>
				<category><![CDATA[Advertising and Communication]]></category>
		<category><![CDATA[Transcultural Marketing]]></category>
		<category><![CDATA[A la tête du client']]></category>
		<category><![CDATA[Louvre Bouteille]]></category>
		<category><![CDATA[Paris]]></category>

		<guid isPermaLink="false">http://www.laurenceborel.com/?p=3511</guid>
		<description><![CDATA[Honoré de Balzac  once wrote &#8216;Les devantures de boutiques sont devenues des poèmes commerciaux&#8217; (1837) Store fronts have become commercial poems. I spotted these absolutely gorgeous store fronts in Paris, which immediately stood out from the mass-market world we&#8217;ve all become accustomed to. I&#8217;ll do my very best to translate their meaning in English. Louvre Bouteille&#8230;]]></description>
		<wfw:commentRss>http://www.laurenceborel.com/2012/01/30/cool-parisian-store-fronts/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Heinz Limited Edition tins</title>
		<link>http://www.laurenceborel.com/2012/01/15/heinz-limited-edition-tins/</link>
		<comments>http://www.laurenceborel.com/2012/01/15/heinz-limited-edition-tins/#comments</comments>
		<pubDate>Sun, 15 Jan 2012 21:10:22 +0000</pubDate>
		<dc:creator>Lolly</dc:creator>
				<category><![CDATA[Advertising and Communication]]></category>
		<category><![CDATA[Heinz customized tin of soup]]></category>
		<category><![CDATA[Social Commerce]]></category>

		<guid isPermaLink="false">http://www.laurenceborel.com/?p=3465</guid>
		<description><![CDATA[I spotted those unusual tins of Heinz soup in Selfridges the other day, and whilst the packaging is iconic, the messaging is definitely unusual! &#160; &#160; &#160; &#160; Following their limited edition ketchup last year, Heinz are  toying with social commerce again, by giving fans the opportunity to send a personalised tin of Heinz soup&#8230;]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Ryanair Italy puts Berlusconi on its homepage&#8230;</title>
		<link>http://www.laurenceborel.com/2011/11/08/ryanair-italy-puts-berlusconi-on-its-homepage/</link>
		<comments>http://www.laurenceborel.com/2011/11/08/ryanair-italy-puts-berlusconi-on-its-homepage/#comments</comments>
		<pubDate>Tue, 08 Nov 2011 21:47:01 +0000</pubDate>
		<dc:creator>Lolly</dc:creator>
				<category><![CDATA[Advertising and Communication]]></category>
		<category><![CDATA[Berlusconi]]></category>
		<category><![CDATA[Ryanair Italy]]></category>

		<guid isPermaLink="false">http://www.laurenceborel.com/?p=3395</guid>
		<description><![CDATA[As the economic crisis grips Europe, it  sadly appears that Italy is also in serious trouble financially. Italy is a country close to my heart and the situation is no laughing matter. But sometimes, you need to have a laugh, right? My good friend Sergio has just pointed me in the direction of Ryanair&#8217;s Italian homepage poking&#8230;]]></description>
		<wfw:commentRss>http://www.laurenceborel.com/2011/11/08/ryanair-italy-puts-berlusconi-on-its-homepage/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>A Superpowerful Combination &#8211; Doritos meets Pepsi Max</title>
		<link>http://www.laurenceborel.com/2011/10/02/a-superpowerful-combination-doritos-meets-pepsi-max/</link>
		<comments>http://www.laurenceborel.com/2011/10/02/a-superpowerful-combination-doritos-meets-pepsi-max/#comments</comments>
		<pubDate>Sun, 02 Oct 2011 20:12:20 +0000</pubDate>
		<dc:creator>Lolly</dc:creator>
				<category><![CDATA[Advertising and Communication]]></category>
		<category><![CDATA[Doritos Fire]]></category>
		<category><![CDATA[Firefingers]]></category>
		<category><![CDATA[Icefist]]></category>
		<category><![CDATA[Pepsi Max Citrus freeze]]></category>

		<guid isPermaLink="false">http://www.laurenceborel.com/?p=3374</guid>
		<description><![CDATA[Doritos and Pepsi are two well-established cash cow products well established within their respective segments. Super hot, Doritos Fire has been &#8216;teamed up&#8217;, so to speak, with the new Pepsi Max Citrus Freeze to &#8216;soothe the burn&#8217;, thus creating a &#8216;superpowerful&#8217; snack collaboration. The marketing push behind the collaboration is interesting and considerable amounts must&#8230;]]></description>
		<wfw:commentRss>http://www.laurenceborel.com/2011/10/02/a-superpowerful-combination-doritos-meets-pepsi-max/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Birra Moretti uses Amy Winehouse look alike in print ad</title>
		<link>http://www.laurenceborel.com/2011/07/31/birra-moretti-print-ad/</link>
		<comments>http://www.laurenceborel.com/2011/07/31/birra-moretti-print-ad/#comments</comments>
		<pubDate>Sun, 31 Jul 2011 14:14:29 +0000</pubDate>
		<dc:creator>Lolly</dc:creator>
				<category><![CDATA[Advertising and Communication]]></category>
		<category><![CDATA[Birra Moretti]]></category>
		<category><![CDATA[Print ad]]></category>

		<guid isPermaLink="false">http://www.laurenceborel.com/?p=3288</guid>
		<description><![CDATA[I spotted the print ad below a couple of days after the news of Amy Winehouse&#8217;s death. I originally thought it was a distasteful attempt at piggy-backing her death, but looking at the online chatter, it looks like these ads were in fact published a little while back. I am surprised no one seems to have&#8230;]]></description>
		<wfw:commentRss>http://www.laurenceborel.com/2011/07/31/birra-moretti-print-ad/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>A Brief Cartoon History of Social Networking 1930-2011</title>
		<link>http://www.laurenceborel.com/2011/03/23/history-of-social-networkin/</link>
		<comments>http://www.laurenceborel.com/2011/03/23/history-of-social-networkin/#comments</comments>
		<pubDate>Wed, 23 Mar 2011 10:46:25 +0000</pubDate>
		<dc:creator>Lolly</dc:creator>
				<category><![CDATA[Advertising and Communication]]></category>
		<category><![CDATA[A Brief Cartoon History of Social Networking 1930-2011]]></category>
		<category><![CDATA[Advertising Research Foundation’s 75th Annivesary]]></category>

		<guid isPermaLink="false">http://www.laurenceborel.com/?p=3164</guid>
		<description><![CDATA[I&#8217;ve had no time to blog lately, and good old content curation will have to do for now PeopleBrowsr tipped me off about their latest SlideShare presentation, a history of Social Networking from 1930 until now to celebrate the Advertising Research Foundation’s 75th Anniversary. Worth checking out! PeopleBrowsr Presents A Brief Cartoon History of Social Networking&#8230;]]></description>
		<wfw:commentRss>http://www.laurenceborel.com/2011/03/23/history-of-social-networkin/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>That Honda Jazz commercial; would you really swing your phone in front of the TV?</title>
		<link>http://www.laurenceborel.com/2011/02/03/that-honda-jazz-commercial-would-you-really-swing-your-phone-in-front-of-the-tv/</link>
		<comments>http://www.laurenceborel.com/2011/02/03/that-honda-jazz-commercial-would-you-really-swing-your-phone-in-front-of-the-tv/#comments</comments>
		<pubDate>Thu, 03 Feb 2011 09:09:46 +0000</pubDate>
		<dc:creator>Lolly</dc:creator>
				<category><![CDATA[Advertising and Communication]]></category>
		<category><![CDATA[Consumer engagement in advertising]]></category>
		<category><![CDATA[Honda Jazz]]></category>
		<category><![CDATA[The Unpredictable Life]]></category>

		<guid isPermaLink="false">http://www.laurenceborel.com/?p=3119</guid>
		<description><![CDATA[The team at Wieden + Kennedy London has created an animated 60 second spot to assist the launch of the new Honda Jazz. There no denying that Wieden + Kennedy are creative geniuses however I have mixed feelings about this commercial. This Unpredictable Life, reflects life&#8217;s wonderful and unpredictable journeys as the viewer follows a&#8230;]]></description>
		<wfw:commentRss>http://www.laurenceborel.com/2011/02/03/that-honda-jazz-commercial-would-you-really-swing-your-phone-in-front-of-the-tv/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Using technology to deepen engagement in advertising</title>
		<link>http://www.laurenceborel.com/2011/01/07/using-technology-to-deepen-engagement-in-advertising/</link>
		<comments>http://www.laurenceborel.com/2011/01/07/using-technology-to-deepen-engagement-in-advertising/#comments</comments>
		<pubDate>Fri, 07 Jan 2011 11:39:49 +0000</pubDate>
		<dc:creator>Lolly</dc:creator>
				<category><![CDATA[Advertising and Communication]]></category>
		<category><![CDATA[French Connection QR Code]]></category>
		<category><![CDATA[Juicy Couture Texting Gloves Ad]]></category>
		<category><![CDATA[Mini vending Machine]]></category>

		<guid isPermaLink="false">http://www.laurenceborel.com/?p=3028</guid>
		<description><![CDATA[I will be lecturing Digital PR at my old university later on this month, which made me think about how different marketing was back in the day, and how it has evolved thanks to technology. (I was one of the few students with a dial-up Internet connection at home back in the day!) As Social&#8230;]]></description>
		<wfw:commentRss>http://www.laurenceborel.com/2011/01/07/using-technology-to-deepen-engagement-in-advertising/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>The saga continues: George Clooney and John Malkovich star in a second Nespresso coffee ad</title>
		<link>http://www.laurenceborel.com/2010/12/27/the-saga-continues-george-clooney-and-john-malkovich-star-in-a-second-nespresso-coffee-ad/</link>
		<comments>http://www.laurenceborel.com/2010/12/27/the-saga-continues-george-clooney-and-john-malkovich-star-in-a-second-nespresso-coffee-ad/#comments</comments>
		<pubDate>Mon, 27 Dec 2010 17:17:38 +0000</pubDate>
		<dc:creator>Lolly</dc:creator>
				<category><![CDATA[Advertising and Communication]]></category>
		<category><![CDATA[George Clooney]]></category>
		<category><![CDATA[John Malkovich]]></category>
		<category><![CDATA[Nespresso advert]]></category>
		<category><![CDATA[Nespresso what else?]]></category>

		<guid isPermaLink="false">http://www.laurenceborel.com/?p=2998</guid>
		<description><![CDATA[I absolutely adore the Nespresso commercial featuring Clooney and Malkovich which aired on the French screens last year. Surprisingly the ad wasn&#8217;t translated (thank god for that &#8211; there&#8217;s only so much dubbing I can take!) making it even more memorable. In the last year&#8217;s instalment of the Nespresso coffee saga, George Clooney found himself&#8230;]]></description>
		<wfw:commentRss>http://www.laurenceborel.com/2010/12/27/the-saga-continues-george-clooney-and-john-malkovich-star-in-a-second-nespresso-coffee-ad/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Magnum &#8211; Unlocking the Temptation</title>
		<link>http://www.laurenceborel.com/2010/07/01/magnum-unlocking-the-temptation/</link>
		<comments>http://www.laurenceborel.com/2010/07/01/magnum-unlocking-the-temptation/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 10:23:46 +0000</pubDate>
		<dc:creator>Lolly</dc:creator>
				<category><![CDATA[Advertising and Communication]]></category>
		<category><![CDATA[Magnum advertising]]></category>
		<category><![CDATA[Magnum unlock the temptation]]></category>

		<guid isPermaLink="false">http://www.laurenceborel.com/?p=2759</guid>
		<description><![CDATA[Over three million people use the Underground every day. That makes both advertising and marketing on the Tube highly effective ways of getting a product or service into the public eye. The commuter has become much more sophisticated in distilling the information he takes in on his way to work and so the advertiser has&#8230;]]></description>
		<wfw:commentRss>http://www.laurenceborel.com/2010/07/01/magnum-unlocking-the-temptation/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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