Foursquare: A Missed Opportunity for Businesses in London
This is a guest post written by my good friend and fellow Social Media practitioner @GuillaumeFoutry Foursquare, the location based social game, has taken over the social media world. Given that, you would think that businesses in London – the Twitter capital of the world and a European technological hub – would jump on the band wagon and use it. But they seem surprisingly reluctant to try it. I estim...

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How to embed your Foursquare check-ins in Google Maps
I absolutely love this, as I can now easily remember the places I checked in but also take a look at my shout-outs! Here are the three easy steps you need to follow: 1) Log into your foursquare account and head over to http://foursquare.com/feeds/ 2) Copy the URL for your KML feed and paste that URL into the search box 3) Add ?count=1000 (or more/less depending on your number of checkins) afte...

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Coach Poppy Project
Coach are no strangers to social media, having accumulated an impressive fan base on Facebook and Twitter, and a small army of bloggers who frequently write about their products and campaigns. Their latest social media experiment, The Coach Poppy Project, is by far the smartest thing I've seen in social media year, and I am thrilled to be part of it. Have you spotted the pretty Poppy banner on the left...

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Interview with a Flickr A-Lister: meet Paola Cermak
A few months ago, I blogged about falling out of love with Flickr, as I felt Yahoo! had failed to keep up with the rapidly changing social media landscape, and Flickr users' needs (no Twitter/Facebook integration, lack of innovations within the platform, no status updates but to name a few). I am a huge fan of the Flickr community and I still post occasional photos on my basic Flickr account, which allows me to...

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One Day Project: 3 iPhone developers, 3 games, just $100
With over 90,000 apps in the App store, getting your app noticed can be a bit of challenge. So the 3 developers at Tiny White Tribe decided to add a little excitment in the whole marketing of their app, and came up with One Day Project (ODP) concept. They spent the $100 on essentials such as Redbull, beers, snacks and ice-cream, and created 3 iPhone games in just 3 days. That's only 24 hour per game; pretty...

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How green is your marketing?

Green or not? Marks and Sparks

Aug 7th

Posted by Lolly in How green is your marketing?

If you’ve been to M&S Simply Food lately, you might have noticed that M&S are trying to be greener – the fruit and veg trays are made of recyclable materials, and there are dozens of ‘do you need a plastic bag’ shelf wobblers.

However when I bought my lunch today, More >

Green or not? I am not a plastic bag

Jun 29th

Posted by Lolly in How green is your marketing?

5 comments

Eco-friendly used to be a byword for dull and worthy, but now it‘s officially fashionable, darling.

The product spearheading the trend is a bag made from unbleached cotton, which cost £5 at selected Sainsbury‘s stores and sold out within an hour of going on sale on Wednesday morning.

It might not More >