How green is your marketing?
Green or not? Marks and Sparks
Aug 7th
If you’ve been to M&S Simply Food lately, you might have noticed that M&S are trying to be greener – the fruit and veg trays are made of recyclable materials, and there are dozens of ‘do you need a plastic bag’ shelf wobblers.
However when I bought my lunch today, I noticed that the bananas were wrapped in a plastic bag and the Store Manager gave me a carrier bag at the till even though I only had one item. Surely they should try to challenge us a little more? In France, it is practically impossible to find a carrier More >
Green or not? I am not a plastic bag
Jun 29th
Eco-friendly used to be a byword for dull and worthy, but now it‘s officially fashionable, darling.
The product spearheading the trend is a bag made from unbleached cotton, which cost £5 at selected Sainsbury‘s stores and sold out within an hour of going on sale on Wednesday morning.
It might not sound A-list, but the bag emblazoned with “I am not a plastic bag” has been designed by the “queen of bagland” Anya Hindmarch. The aim is simple, to encourage people not to use plastic carrier bags. But how ethical is this bag?
I saw a well-dressed, fashionable woman walking in South Kensington More >
How green is your marketing?
Jun 27th
More and more so called ‘green’ products seem to have swamped the market lately, so I decided to start a series of posts about green marketing, looking at companies’ green strategies.
Green marketing is the marketing of products that are presumed to be environmentally safe, thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising.
Climate change is relevant for marketers because it can spearhead brand innovation and generate differentiation. It is relevant because consumers think it should be. Even if you don‘t want to worry about how More >
Walkers go green
Mar 28th
Crisps giant Walkers has become the first major food brand to display a carbon footprint and reduction logo on its packaging. Each bag of the crisps creates 75 grams of carbon dioxide, according to Walkers and the carbon trust.
- 44% of the emissions come from the farming phase of the process
- Making the crisps at the factory releases another 30% of the emissions
- Packaging is responsible of 15% of the emissions
- Transportation to shops creates 9%
- Disposal generates the final 2%
Better late than never… My advice is to keep packaging simple:
- Less packaging is more
- Primary colours are easier to print and therefore create less carbon More >
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