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	<title>blog till you drop! &#187; How green is your marketing?</title>
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		<title>Green or not? Marks and Sparks</title>
		<link>http://www.laurenceborel.com/2007/08/07/how-green-is-your-marketing-marks-and-sparks/</link>
		<comments>http://www.laurenceborel.com/2007/08/07/how-green-is-your-marketing-marks-and-sparks/#comments</comments>
		<pubDate>Tue, 07 Aug 2007 13:30:31 +0000</pubDate>
		<dc:creator>Lolly</dc:creator>
				<category><![CDATA[How green is your marketing?]]></category>

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		<description><![CDATA[  If you’ve been to M&#38;S Simply Food lately, you might have noticed that M&#38;S are trying to be greener – the fruit and veg trays are made of recyclable materials, and there are dozens of ‘do you need a plastic bag’ shelf wobblers.  However when I bought my lunch today, I noticed that the&#8230;]]></description>
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		<title>Green or not? I am not a plastic bag</title>
		<link>http://www.laurenceborel.com/2007/06/29/green-or-not-i-am-not-a-plastic-bag/</link>
		<comments>http://www.laurenceborel.com/2007/06/29/green-or-not-i-am-not-a-plastic-bag/#comments</comments>
		<pubDate>Fri, 29 Jun 2007 11:11:22 +0000</pubDate>
		<dc:creator>Lolly</dc:creator>
				<category><![CDATA[How green is your marketing?]]></category>

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		<description><![CDATA[Eco-friendly used to be a byword for dull and worthy, but now it&#8216;s officially fashionable, darling. The product spearheading the trend is a bag made from unbleached cotton, which cost £5 at selected Sainsbury&#8216;s stores and sold out within an hour of going on sale on Wednesday morning. It might not sound A-list, but the&#8230;]]></description>
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		<title>How green is your marketing?</title>
		<link>http://www.laurenceborel.com/2007/06/27/how-green-is-your-marketing/</link>
		<comments>http://www.laurenceborel.com/2007/06/27/how-green-is-your-marketing/#comments</comments>
		<pubDate>Wed, 27 Jun 2007 10:58:20 +0000</pubDate>
		<dc:creator>Lolly</dc:creator>
				<category><![CDATA[How green is your marketing?]]></category>

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		<description><![CDATA[ More and more so called ‘green’ products seem to have swamped the market lately, so I decided to start a series of posts about green marketing, looking at companies’ green strategies. Green marketing is the marketing of products that are presumed to be environmentally safe, thus green marketing incorporates a broad range of activities, including&#8230;]]></description>
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		<title>Walkers go green</title>
		<link>http://www.laurenceborel.com/2007/03/28/walkers-crisps-go-green/</link>
		<comments>http://www.laurenceborel.com/2007/03/28/walkers-crisps-go-green/#comments</comments>
		<pubDate>Wed, 28 Mar 2007 11:33:40 +0000</pubDate>
		<dc:creator>Lolly</dc:creator>
				<category><![CDATA[Branding & Packaging]]></category>
		<category><![CDATA[How green is your marketing?]]></category>

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		<description><![CDATA[ Crisps giant Walkers has become the first major food brand to display a carbon footprint and reduction logo on its packaging.  Each bag of the crisps creates 75 grams of carbon dioxide, according to Walkers and the carbon trust.   44% of the emissions come from the farming phase of the process Making the crisps at&#8230;]]></description>
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