Advertising and Communication
Hey, Thierry! What does ‘va va voum’ mean in French?
Jan 13th
I love this print ad for the Renault Clio – Cliché to a certain extent but nevertheless eye-catching.
Music gets you talking
Jan 10th
I love the new print advert for the Nokia 5300 Xpressmusic. I have only seen this advert on the Tube so far but it did certainly catch my eye!
It’s amazing to see how much the cellular technology has improved in the past few years – I started off with a ‘brick’ phone that should certainly be in a museum, then had one of the first Nokia camera phones, and the trend nowadays seems to have an integrated MP3 player. Although I was an early adopter as far as camera phones are concerned (don’t we all love finding dodgy snap-shops or videos More >
ABSOLUT(ely) fabulous!
Jan 4th
I went to the ABSOLUT ICEBAR in London last night and what an experience! One piece of advice – make sure you wear big woolly socks if you don’t want to freeze! It’s a bit pricey to get in but definitely worth it! The Ice Bar opened a few years ago and has been a real success – a premium bar sponsored by a trendy and innovative brand to create a once in life-time experience.
Believe it or not, ABSOLUT was introduced in 1879 in Sweden and is the third largest brands of alcoholic spirits after Bacardi and Smirnoff, marketed in 126 countries. Much of More >
Sea, Sex et Publicité…
Dec 29th
‘Tout s’achète: l’amour, l’art, la planète Terre, vous, moi. J’écris ce livre pour me faire virer. Si je démissionnais, je ne toucherais pas d’indemnités.’
’99 Francs (€14.99)’ by Frédéric Beigbeder.
‘99 francs (€14.99)’ is a wonderfully entertaining post-modernist reality-novel. Octave Parago is a successful advertising creative, and while everybody wants to be him (or perhaps his job?), Octave hates himself. Octave gives the reader a harsh yet hilarious criticism of the advertising industry in France and the impact advertising has on the French society.
Merry Christmas!
Dec 19th
Sorry about the light blogging in the last month or so – I have been totally snowed under with work-related commitments!
Here’s a little something I put together
[youtube=http://www.youtube.com/watch?v=pRy0ciLTm4E]
If you are unable to watch this video, click here.
Enjoy!
Pepsi gets fizzy with youtube
Nov 8th
Despite the fact that we aren’t all switching off the BBC and watching brand-funded programming as was once predicted, there are still some interesting partnerships out there. Take the one between Pepsi and the newly-Google-owned youtube. Pepsi is launching a branded channel on the site to drive traffic to its own video site. It encourages users to create and upload video clips showing how they would ‘max’ their day with £1000. Will this promotion give Pepsi some extra fizz in its marketing or will the plan fall flat? [youtube=http://www.youtube.com/v/S3-jVzSpeZM] To be continued…
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