Advertising and Communication
A Romance in Search
Apr 16th
Here’s a lovely Google ad which aired earlier this year during the Superbowl, which sadly laid unpublished in my WP dashboard… Google told their story extremely well, and by looking at their YouTube feebdack, the ad went down a treat.
Internet users from around the world are also encouraged to create their very own ‘search stories’ on the Google Search Stories YouTube channel.
I somehow fail to see why people from around the world, think France / Paris is a romantic place; there are handful of cites in Europe, which are in my opinion much more romantic than Paris. So what’s this More >
Valentine’s Day at Piccadilly Circus
Feb 12th
Last year, I had the opportunity to work on the relaunch the McDonald’s Piccadilly Circus sign through Social Media using Facebook, Flickr, Delicious, YouTube, whilst also engaging with a few London-based bloggers.
By standing on the pavement at Piccadilly Circus, you can have a unique and quirky picture taken right under the sign.
McDonald’s have just added some new executions bang on time for Valentine’s Day including a ‘I love you balloon’, ‘Be my Valentine’ and 12 red roses.
Why not pop down there at the WE to check them out? The ‘I’m loving’ it’ catch phrase fits quite well with the whole Valentine’s More >
A year since Londoners danced; T-Mobile’s new advert
Jan 15th
2010 is already proving to be an interesting year in terms of Social Media; I clicked for the first time on a Facebook ad the other day, and I am now responding to a mass mail out from T-Mobile’s YouTube channel, which I subscribe to.
It’s exactly a year since Londoners danced at Liverpool Street station for T-Mobile. To celebrate this anniversary, T-Mobile have a special 3-minute commercial going on TV tonight on Channel 4 at 9.30pm, during Celebrity Big Brother.
The commercial features 1107 people from around the UK who joined Josh’s Band and recorded a song together.The song can be More >
Relationship status – it’s complicated
Jan 7th
Here are a few questions I’d like you to answer…
- Have you ever ‘liked’ a Facebook advert?
- Have you ever clicked on a Facebook advert?
- Have you ever blogged about a Facebook advert?
If you’ve answered ‘no’ to these questions then we’re not dissimilar. Except, today I am blogging about a Facebook advert for the first time since this blog was created.
Facebook advertising effectiveness is arguable, but i did however manage to find a few Facebook advertising stats on Dan Calladine‘s blog.
Blake Chandlee of Facebook EMEA Commercial Director points out that:
- CPMs [cost per thousand impressions] on Facebook’s home page are three or four times More >
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