Three pony

Academic analysis of Three’s #danceponydance campaign

I am only a few days away from my first exam in 10 years, and figured I would kill two birds with one stone by blogging about the super cool Three #danceponydance campaign whilst revising! One of the most important components of an IMC campaign is the advertising message. The commercials we watch on TV, […]

Vintage Weetabix

A trip down memory lane; The Museum of Brands, Packaging and Advertising

As part of my MRes coursework, I recently visited the Museum of Brands, Packaging and Advertising, located in a cobbled mews in the heart of Notting Hill. The museum was established by Robert Opie, a compulsive collector whose fascination with everyday things began on a railway station platform. He was eating a packet of Munchies […]


Your help needed for a research project!

I still find it hard to believe I only started university four weeks ago, yet I handed in my first research proposal last Friday. Although we’re only talking about a 5,000 words dissertation, this piece of research is helping me shape ideas and topics for my thesis. For my first research project, I am looking […]

Listerine YouTube takeover

Listerine’s ‘rapping chins’ YouTube takeover

I haven’t seen a good YouTube takeover in a while, and Listerine (as in the mouthwash), have recently come up with a really smart YouTube/Twitter campaign. Listerine have created a series of videos where rapping (as in rap music) chins (as in the lowermost part of the face!) battle it out online. Simply select two […]


That little thing we call engagement

That dreaded E word, yes that’s right folks, I am talking about engagement. Clients love it, but true engagement of the non-gimmicky type is hard to create. There have been a couple instances of late, where brands’ attempts to generate engagement have backlashed. Waitrose’s promoted #WaitroseReasons campaign didn’t quite yield the engagement they expected, and Jamie’s #Jamies15MM […]