Advertising and Communication
La main la plus sexy du monde
Dec 21st
AKA the sexiest hand in the world, is a revamped commercial for Perrier, which originally aired on our screens in the 1970s and was censured for being too saucy.
The ‘new’ advert is generating a nice bit of buzz at the moment, combining both traditional advertising, and a digital campaign which includes a dedicated micro-site with video archives from the 1970s, a Facebook Fan Page, viral vids and a few other goodies including an upcoming ebay auction.
California’s Calling
Dec 16th
You might have recently seen a star-studded ad promoting California Tourism on TV, I am indeed talking about the one with Arnie, Ugly Betty’s Vanessa Williams and Becks.
Because we live in a 2.0 world, the folks at California Tourism have decided to organise a UK-wide YouTube audition to find the next person who will get to star in the ad alongside these A-listers. Pretty cool, huh?
Here’s the TV ad:
And here’s Adam Buxton explaining how this all works:
Interested in taking part? There’s a lovely micro-site here, a Facebook Fan Page there and a Twitter feed over there.
When can you start? Gotta love More >
IPod Nano video commercial – Sept 2009
Dec 6th
Apple always picking the cool tunes for their commercials. I really like (as always) their latest Ipod Nano video ad.
Playful soundtrack Bourgeois Shangri-La by Miss Li & Amanda Jenssen
Toi, moi et Paris
Nov 30th
I went to Paris for the first time in my life last week-end, and had a fantastic time catching up with a few friends in the French capital.
The Comité Régional du Tourisme of Paris Ile-de-France have recently launched their “Toi, moi et Paris” European campaign, and have asked a number of bloggers to share their ideal vision of the ‘New Paris’.
The objective of this campaign is to make Paris more attractive by highlighting its energy, creativity, romantic yet modern side. I have to admit that I always felt that Paris was a ‘boring’ city, and lacked London’s edge and More >
The Socialisation of TV Advertising
Nov 11th
TV is becoming increasingly social. As Neil points out, Twitter went into complete overdrive over the X-Factor last Sunday following Lucie Jones’ shock eviction, with 8 out of the top 10 Twitter trending topics being X-Factor related*.
I got rid of my TV when I moved in my flat last year; my flat is on the small side, and I prefer to indulge in catch up TV these days.
BBC Iplayer offers ad-free programmes whilst ITV and Channel 4 still broadcast ads.
Interestingly, catch up TV ads are interactive in a Spotify clickable banners kind of way – when you More >
Get Real, Get a Prescription – Pfizer’s shocking TV ad
Nov 7th
Recent research by healthcare company Pfizer shows that more than one in seven British adults surveyed (15%) has admitted to bypassing the healthcare system to get hold of prescription only medicine without a prescription. This is a shocking trend as fake medicines purchased online can contain harmful ingredients such as rat poison3 and can cause harm to patients and even lead to death.
Pfizer launched earlier this year a cinema ad of a man coughing up a dead rat after taking medicine bought from an illicit website.
The ad has now made it to our TV screens and is considered so More >
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