Advertising and Communication
theroyalfail.com – seriously clever!
Oct 31st
Now, this is THE best online promotion I’ve seen in absolutely ages.
I stumbled upon a micro-site yesterday called theroyalfail.com; the site does what it says on the tin i.e. pokes fun at the Royal Mail strike. The game is simple: throw as many envelopes as you can in the van to help get rid of the mail backlog within 30 seconds.
This is when it gets better; upon completion of the game, players get £4.50 off at Firebox with all items purchased delivered by courier!
I had never heard of Firebox before and they sell some seriously cool geeky More >
This Time it’s Personal: It’s You (is it really?)
Oct 25th
Does anyone understand the meaning Yahoo!’s latest advertising campaign ‘This Time it’s Personal: It’s You!’?
After a little Googling (ooo the irony!), I found out that this campaign is in fact supporting Yahoo!’s new search format which now features a new left column that allows users to filter results, but also to include notes in their Search Pad (does anyone know what a search pad is? I didn’t…)
Will people understand the meaning of this campaign? Unlikely.
Possibly the weirdest ad I’ve seen in a while
Oct 6th
I really don’t get this print ad For Dixons that’s been placarded everywhere on the Tube
Are they basically saying, go and take a look at the plasma screens at Selfridges, the most fashionable department store on Oxford Street, and then head off to Dixons, the ugly, unfashionable store to buy said plasma screen?
This ad really doesn’t make me want to Dixons at all… Look at me being such a snob
Swine flu spoofs (UK and France)
Sep 14th
I am sure you’re all familiar by now with the NHS’ advice against swine flu – catch it, bin it, kill it, and the hilarious swine flu dance:
The French on the other hand, are advising the population to use a tissue, or alternatively sneeze in their jumpers (yewwww!)
Londoners to Tweet ideas for a logo to promote the capital
Sep 2nd
You may remember a post I wrote last year about London not being sexy compared to New York…. well it looks like the Mayor of London has finally decided to finally commission a sexy logo for our awesome city – better late than never!
Boris Johnson will be spending £600,000 on the logo to be used globally in the run up to the 2012 Olympic Games and a shortlist of six design firms will be drawn from more than 450 entries after tomorrow’s deadline.
One of the firms in the running, Moving Brands, are using Twitter to invite the public to take part in More >
Budweiser points to good times
Sep 1st
I recently spotted this really nice outdoor campaign on the Tube for Budweiser by cool ad agency (remember the Gorilla?) Fallon Planning.
Consumers tend to absorb and enjoy Tube ads more than any other media, thinking of them as a welcome distraction from the unpleasantness of travelling, which represents a fantastic opportunity for advertisers to get their message across.
The ‘Good Times’ campaign will be supported with press ads, large scale projections, university targeted activity, the domination of two London Underground stations and animated digital formats.
This is the first Budweiser advertising campaign that catches my eye since the hugely successful ‘Whassup’ TV More >
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