Archive for Advertising and Communication
Walkers go green
Crisps giant Walkers has become the first major food brand to display a carbon footprint and reduction logo on its packaging. Each bag of the crisps creates 75 grams of carbon dioxide, according to Walkers and the carbon trust. 44% of the emissions come from the farming phase of the process Making the crisps at [...]
Supermarkets in labels war
If you care about what kind of food you buy, there is suddenly a lot more to digest. The big supermarkets have put new labelling systems with more nutritional information on the front of packs – but what you get depends on where you shop. More consumer confusion ahead… Sainsbury’s, Asda and Waitrose have all [...]
Président Chirac is watching your plate
I am currently holidaying in France and I was extremely surpised to see health and nutritional warnings at the bottom of food adverts broadcast on TV, the radio and print media. This campaign launched on February 28th called Manger Bouger (eat and exercise), aims at educating the population, especially children on what to eat [...]
Qualitative Research 2.0
Z-listers have been meeting up on this side of the pond! I recently hooked up with Reshma Anand of the Qualitative Research blog, and we shared our ideas on the future of Qualitative Research. 1) Scary Technology Qualitative Research is an exciting discipline that hasn’t reached its full potential yet. A lot of researchers [...]
Lost in multi-culturalism?
An American businesswoman comes away from a meeting delighted; she finally got her Japanese supplier to agree to a price. A few days later, she receives questions about price. It’s almost as if she imagined the meeting. “What‘s going on here?” she asks. “We agreed on the price already, didn‘t we?” [1] The businesswoman recalls [...]
Dove Pro-Age Campaign
A recent research study demonstrated that adverts featuring celebs such as Angelina Jolie who has been the face of fashion label St John are less effective than those showing ordinary people. Do you remember the Campaign for Real Beauty video that came out last year? Ladies and Gentleman, I am pleased to announce that Dove are back with their [...]
That sweet enemy (je t’aime, moi non plus)
It’s a well known fact that the Brits despise the ‘frogs’, while the French despise ‘les roast beefs’. Napoleon once likened the English Channel to a mere “ditch that will be crossed when someone has the boldness to try it.” In 1994, it was permanently breached by the Channel Tunnel — a monument to Anglo-French [...]
Location, Location, Location!
Thought of the day: Marketing is about understanding customers’ needs and wants As a researcher, I spend an awful lot of time in venues that are too small, not comfortable enough, or in the middle of nowhere. Sounds familiar, doesn’t it? Are you looking for an innovative and energising space to foster creative thinking? Are [...]
Going Underground… in Paris!
I spent the last few days in Paris on business and found the French ad, ’la musique vous parle’ (music talks to you) for the Nokia music phone – I blogged about the UK ad last month. Although there are lots of advertisements on the Parisian Metro, it’s easy to ignore this tsunami of information. The Metro, unlike [...]
Going Underground
The caricature of a typical London commuter is the aspiring but cynical male. He is a middle class, middle aged, suburban, lemming like creature, walking the same path, standing at the same spot, at the same time, with the same newspaper, on the same station each morning, catching the same train, bus or tube, noticing [...]
In my shoes…
Click Image to enlarge Well, well, well… it’s been a mad week I have to say, and I haven’t had much time to look after Blog till you Drop! Work is a bit mad at the moment… I am a Qualitative Researcher (also known as Quallies in the industry). What do ‘Quallies’ do? I spend [...]
Big Brother – a lesson of tolerance and… marketing
Another year, another Celebrity Big Brother… I am not a big fan of reality TV shows, however trying to escape office gossip, and the media is almost impossible. While this year’s series was as dull as ever, an argument over OXO cubes (stock cubes) caused a major diplomatic incident worldwide. The treatment of Bollywood star [...]
