Qualitative Research
What consumers really think about your logo
Jul 16th
First impressions count – it’s a well known fact that in the first five minutes of a meeting you can have possibly landed the job or blown it! The same applies to brands; with increased used of the Internet and consumers becoming increasingly marketing-savvy, corporate image is of utmost importance.
I have recently discovered an interesting new website called BrandTags, which could be a very powerful tool for businesses wishing to update their logo.
BrandTags visitors play a game of word association to sum up their impressions of major brands in one word or phrase — and then the site graphically displays More >
Calling all researchers!
Feb 22nd
Here’s the best Social Networking idea I’ve seen in ages – if you are a researcher, you simply have to sign up! Ray Poynter has put together a site for researchers called the Market Research Space… I just signed up and will work on my page at the week-end. The site allows you to blog, post videoas etc etc.
I will keep you posted on how the site evolves but I think the concept is a fantastic idea so spread the word!
Taxi drivers are very similar to qualitative researchers
Dec 2nd
Both breeds like talking to consumers/customers and getting under their skin
Can you help?
Oct 1st
Hi everyone,Just started my new job today and we are looking for a blog mining company. I would prefer a UK based company if possible.
Any ideas?
Thanks a bunch!
Researchers 2.0
Jul 4th
At last researchers have started looking into the web 2.0 phenomenon! Here’s what’s been happening in the research world:
1) TNS is overhauling its global website as part of a move to attract and engage major marketing decision-makers online. The redesigned site, which will have Web 2.0 technology, aims to be easier to use and to help consumers find information more easily. It will have new features such as rich media, video streaming and interactivity where appropriate.
This is a smart move as I find most MR corporate sites lack identity and all makes the same promises. I am just hoping that More >
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