Transcultural Marketing
Cool Parisian Store Fronts
Jan 30th
Honoré de Balzac once wrote ‘Les devantures de boutiques sont devenues des poèmes commerciaux’ (1837)
Store fronts have become commercial poems.
I spotted these absolutely gorgeous store fronts in Paris, which immediately stood out from the mass-market world we’ve all become accustomed to. I’ll do my very best to translate their meaning in English.
Louvre Bouteille is a cute bar located near the Louvre museum. Add an apostrophe, and L’ouvre bouteille stands for a bottle opener. Very smart play on words!
‘A la tête du client’ tends to be used ironically, when a shop owner for instance, treats their customers differently depending on what they More >
Social networks are lost in translation…
Oct 7th
The Brits are notoriously bad at foreign languages. I have met so many people in the UK, including Brits, Kiwis, Ozzies, Saffas and Americans, who wished they could speak another language. There seems to be a common misconception that learning a foreign language is easy. My dear friends, you couldn’t be more wrong – learning a foreign language takes time, dedication and passion.
Most social networks seems to sadly only speak one language – English. On the one hand, I can totally understand why English is the primary language, but on the other hand they seem to exclude a huge chunk More >
The horny onion and the scary looking gherkin
Sep 1st
This almost sounds like a twisted tale written in Vegetable Land! I am in fact talking about Burger King’s latest Dutch ad campaign, spotted on Marketing Profs Daily fix.
After landing in Amsterdam, feeling a little peckish, Paul Williams headed to Burger King and discovered this controversial ad on his tray…
[Click here to view larger size]
I have that say that I really like the message behind the advert – Burger King only selects the best and freshest vegetables. But if you take a closer look, you’ll actually notice that this ad is packed with sexual images – botox cream, porn magazines More >
Cuil review from a linguistic point of view…
Jul 28th
I picked up a thread by Mashable on Twitter this morning talking about the new search engine Cuil, packed with ex-Googlers in their team. Cuil claim to be the world’s biggest search engine, with an index of 120 billion websites in the world. Rather than relying on superficial popularity metrics, Cuil searches for and ranks pages based on their content and relevance. The odd name Cuil is an Irish word for knowledge.
Well dear Cuillers (cuillère in French means spoon), I have something to tell you… If you’re claiming to be the largest search engine in the world, you should think global and More >
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