Transcultural Marketing

I’d like a coffee please

Photo taken in Poland – April 2007

Here’s something I’ve been meaning to blog about for while. Coffee!

Making my way to the office kitchen, eyes half-open, I reach out for an individual dose of Nescafé instant coffee. And every morning somebody asks me whether I’d like some milk. I politely More >

Adverts from Poland

I just thought I would share with you a few adverts I saw whilst on holiday in Poland (more about this on my travel blog shortly!)

Poland is a country of contradiction – on the one hand, thousands of pounds are being spent on advertising, but on the other hand, the average Pole earns around More >

Thought of the day

You can take the girl out of the country but you cannot take the country out of the girl…

Lost in multi-culturalism?

An American businesswoman comes away from a meeting delighted; she finally got her Japanese supplier to agree to a price. A few days later, she receives questions about price. It’s almost as if she imagined the meeting. “Whats going on here?” she asks. “We agreed on the price already, didnt More >

That sweet enemy (je t’aime, moi non plus)

It’s a well known fact that the Brits despise the ‘frogs’, while the French despise ‘les roast beefs’.  

 Napoleon once likened the English Channel to a mere “ditch that will be crossed when someone has the boldness to try it.” In 1994, it was permanently breached by the Channel Tunnel — More >