• crystal-ball

    A few social, search and mobile trends for 2012

      I am not usually a big fan of prediction posts, particularly when it comes to social, but recently spotted a handful of predictions by industry experts worth mentioning.   Without further ado, here are a handful interesting social, search and mobile trends for 2012. These 3 disciplines are inextricably interlinked, yet too often siloed, so I figured I would sum them all up in one...
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  • Screen shot 2011-07-12 at 15.43.41

    Using social content to drive sales through search

    There’s a very wrong assumption floating around the heads of many CMO’s and small business owners alike, that having a Facebook page and Twitter profile is enough, because social media is this new and wonderful thing which is going ‘to do wonders’ for your brand. I am sure we’ve all had clients who have asked for thousands of fans and followers, as quickly as possible without any content, or budget to create conte...
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  • Screen Shot 2011-10-27 at 22.19.16

    Blogfest 2011 - Topshop's smart Tumblr strategy

    Here is at long last, my first entry for the Bathroom Blogfest 2011 on how Topshop uses to Tumblr to 'climb out'. I do promise I'll put up a bathroom related post tomorrow for fun though! Here we go! Brands have embraced social media as a means to 'climb out' and 'hang out' with their fans on social networks. Some brands do it well, others have had their fails...  I've been in working in the social industry for a ...
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  • anonymousresolutions

    It's that time of the year again. What are you New Year's...

      Photo via Dear blog, It is that time of the year where I should publish my New Year's Resolutions for all to see. Wish me luck, and thanks James for inspiring me! Resolution #1: blog more  I've been suffering from blogger's fatigue on and off since I started blogging back in 2006, which has sadly impacted on the quality of the content on this blog. I recently spotted a tremendous post by Mack ...
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Transcultural Marketing

Big Brother – a lesson of tolerance and… marketing

Jan 30th

Posted by Lolly in Transcultural Marketing

1 comment

Another year, another Celebrity Big Brother… I am not a big fan of reality TV shows, however trying to escape office gossip, and the media is almost impossible.

While this year’s series was as dull as ever, an argument over OXO cubes (stock cubes) caused a major diplomatic incident worldwide. The treatment of Bollywood star Shilpa Shetty on the Channel 4 show led to thousands of complaints being made to the broadcasting watchdog, Ofcom.

The housemates in the spotlight were Jade Goody, famous for appearing in Big Brother 3; Danielle Lloyd, a former Miss Great Britain; and Jo O’Meara, former singer with More >

Too much NOISE!

Jan 26th

Posted by Lolly in Consumer Buyer Behaviour

7 comments

Katia Adams and C.B Whittemore recently teamed up to write a terrific post on ‘Transcultural Perspective on the Retail Experience’. As it turns out, I recently wrote a paper for my company on consumerism (which I should hopefully be able to post on my blog shortly), and I felt their post was ideal to expand on the issue of ‘too much choice’.

Katia is a Brazilian national living in the USA who blogs about transcultural marketing, and shares her experiences of living in a foreign country. Katia’s ability to discuss cultural differences struck me, as I never really experienced a cultural shock when More >

Une page de pub

Jan 22nd

Posted by Lolly in Advertising and Communication

5 comments

During my short holiday in France over Christmas, I paid particular attention to the world of advertising in France…

Advertising à la Française…

Adverts are  everywhere: on TV, the www, radio, at the cinema, magazines or large advertising boards on the street. Most of the TV channels, either public or pay channels broadcast adverts, each lasting 10-15 seconds. Unlike American channels, French channels show fewer ads, and it’s illegal to broadcast adverts during kids’ programs.  

Ads are generally announced prior to their start with a short jingle such as the one shown below:

 

[youtube=http://www.youtube.com/watch?v=ukxsQfnlRvg]

 

French advertising is all about language, culture and themes…

 

This may be stating the More >

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