blog till you drop!
A cocktail of advertising, social media, and technology
90:10 France se désiste de Paris 2.0…
Mar 1st
La blogosphère a parlé, nous avons écouté, et après mûre réflexion finalement décidé de ne pas participer à Paris 2.0, un évènement qui avait pourtant l’air prometteur.
Je suis sûre que vous avez tous vu les nombreux articles à ce sujet publiés dans la blogosphère française…
En ce qui nous concerne, ce n’est que partie remise, et nous espérons pouvoir vous rencontrer très bientôt.
Paris 2.0, vous y allez?
Feb 27th
90:10 France co-organisera le prochain Paris 2.0 du 8 au 12 mars prochains à l’Espace Kiron.
Alors c’est quoi Paris 2.0?
Paris 2.0 c’est plus de 120 intervenants de tout secteur du web social et du 2.0, média, marketing, communication, innovation, design, enterprise, qui partageront avec vous leurs expériences et réflexions en cours des médias sociaux, ainsi que de l’innovation sociale .
Mon collègue Patrick Attallah, DG de 90:10 France, animera le Mercredi 10 Mars en deuxième partie de journée, deux tables rondes :
Table Ronde de 14h00 : Commerce Social
Les réseaux sociaux sont-ils l’avenir du e-commerce?
Comment les boutiques en ligne exploitent, communiquent et échangent sur les réseaux sociaux pour trouver de nouveaux acheteurs et relais d’opinion ?
Table Ronde de 16h00 : Influence Sociale
Le “public” est dorénavant au centre des relations publiques. Puisque dans les réseaux sociaux il faut communiquer “avec” et non plus “vers’”…quels changements ca implique dans la communication interne, les relations publiques et la communication d’influence en général ?
Pour réserver vos billets ou plus d’information sur cet évènement, veuillez consulter le site officiel Paris 2.0. A 10 euros la journée (non, ce n’est pas une faute de frappe !), ca ne vaut pas le coup de s’en priver!
Au plaisir de vous rencontrer ! Laissez-moi un petit comm’ si vous avez l’intention d’y aller et venez nous faire un petit coucou ;)
French Art of Loving
Jan 2nd
I recently spotted an interesting campaign for French lingerie brand Aubade, which I thought would make a lovely case study on how to engage with bloggers.
To support the launch of their new (and really cool too!) French Art of Loving website, Aubade teased a few bloggers to death (quite literally!) and invited them to a saucy event in Central Paris.
The agency behind this campaign firstly tipped off the bloggers with this saucy video. The bloggers who wrote about the video where then Facebook befriended by the person who originally posted the video on YouTube and invited them to a ‘let’s see if the sexy lady strips off again tonight’ Tweet up in Central Paris.
This is what happened on the night:
Key Learnings:
- Be clever, different or even crazy when engaging with bloggers – we’re hard to please for sure. Use Twitter to catch our attention, leave comments on our blogs/Flickr accounts – you name it!
- Is your content blog-worthy: we mostly like cool campaigns… fact
- Get your bloggers offline (whenever possible): we’re a social bunch. Yes, really!
- We like it when brands invite us into their world – that’s what Social Media is about, right? Transparency and openness are key
La main la plus sexy du monde
Dec 21st
AKA the sexiest hand in the world, is a revamped commercial for Perrier, which originally aired on our screens in the 1970s and was censured for being too saucy.
The ‘new’ advert is generating a nice bit of buzz at the moment, combining both traditional advertising, and a digital campaign which includes a dedicated micro-site with video archives from the 1970s, a Facebook Fan Page, viral vids and a few other goodies including an upcoming ebay auction.
Latest viral game on Facebook – Miss Fighter
Dec 7th
I am not a gamer, but I do enjoy good old fashioned 2D games now and again. I had a lot of fun playing Hot Dog Bush earlier this this year, when Bush was ‘kicked out’ of the White House.
The latest game hotting things up in France, is Miss Fighter, a simple 2D game where players have to shoots as many Misses as they can to shut them up.
Unlike other Facebook game that send you lots of (sometimes) spammy notifications, Miss Fighter combines a number of ingredients that have helped the game go viral:
- A global leader board where you can compare you score with the score of other players as well as your mates’ scores
- Ability to share your score with your friend on your home feed
- Discreet notifications on the right hand-side corner informing you that your friend is currently playing Miss Fighter
The latter is really clever as it somehow makes you want to play! BTW, Miss France was elected last Saturday and can be found on Twitter and MySpace.