Books
Timeless Marketing Classics – Groundswell
Nov 8th
Fellow blogger Graeme Harrison recently dropped me an email asking me to contribute to his list of Timeless Classics, a list of a list of books that have shaped the advertising and marketing communications landscape.
An impressive list of bloggers have contributed to the list so far including Seth Godin, Chris Anderson, Helge Tennø, Adam Richardson, Russell Davies, Neil Perkin, Jon Steel, Eoan Pritchard, and last but certainly not least, Katy Lindemann.
I’ve been thinking about which book should be included in this wonderful list over the past couple of weeks, and have finally settled for THE social media bible, Groundswell.
Right now your More >
Social Media’s Collective Wisdom e-Book by C.B Whittemore
Sep 22nd
Earlier this year, my good friend C.B Whittemore launched a weekly social media series on her brilliant blog, Flooring the Consumer on Bridging New & Old, interviewing 26 UK and US-based Social Media professionals including:
- Toby Bloomberg from Diva Marketing Blog - Jeanne Byington from The Importance of Earnest Service - Mack Collier from MackCollier.com - Yvonne DiVita from LipSticking - Jay Ehret from The Marketing Spot - Kristin Golliher from Otterbox - Kristin Gorski from Write Now Is Good - Lewis Green from BizSolutionsPlus - Ann Handley from Annarchy - Karin Hermans from Wood You Like - Chris Kieff from 1 Good Reason - Andrea Learned from Learned On Women - More >
Blog Blazers – inside the head of 40 top bloggers
Dec 29th
One of the books that has hit my mailbox lately for review is Blog Blazers - a book of interviews with 40 top bloggers exploring how to create successful blogs.
The book was written by Canadian entrepreneur Stephane Grenier from FollowSteph.com, and features 40 (mostly American) great bloggers including:
- Seth Godin
- Alex Papadimoulis (The Daily WTF)
- Anita Campbell (Small Business Trends)
- David Armano (Logic + Emotion)
- Manolo Blahnik (the Manalo Shoe Blog)
The format of the book is interview style with Steph asking the same set of questions to all bloggers and the bloggers responding. Each interview makes a chapter of the book. Steph asks questions such as:
- What makes a More >
Sea, Sex et Publicité…
Dec 29th
‘Tout s’achète: l’amour, l’art, la planète Terre, vous, moi. J’écris ce livre pour me faire virer. Si je démissionnais, je ne toucherais pas d’indemnités.’
’99 Francs (€14.99)’ by Frédéric Beigbeder.
‘99 francs (€14.99)’ is a wonderfully entertaining post-modernist reality-novel. Octave Parago is a successful advertising creative, and while everybody wants to be him (or perhaps his job?), Octave hates himself. Octave gives the reader a harsh yet hilarious criticism of the advertising industry in France and the impact advertising has on the French society.
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