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	<title>blog till you drop! &#187; Books</title>
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		<title>Timeless Marketing Classics &#8211; Groundswell</title>
		<link>http://www.laurenceborel.com/2009/11/08/timeless-marketing-classics-groundswell/</link>
		<comments>http://www.laurenceborel.com/2009/11/08/timeless-marketing-classics-groundswell/#comments</comments>
		<pubDate>Sun, 08 Nov 2009 18:13:19 +0000</pubDate>
		<dc:creator>Lolly</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Forrester Research]]></category>
		<category><![CDATA[Graeme Harrison]]></category>
		<category><![CDATA[Groundswell]]></category>
		<category><![CDATA[Timeless Marketing Classics]]></category>

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		<description><![CDATA[Fellow blogger Graeme Harrison recently dropped me an email asking me to contribute to his list of Timeless Classics, a list of a list of books that have shaped the advertising and marketing communications landscape. An impressive list of bloggers have contributed to the list so far including Seth Godin, Chris Anderson, Helge Tennø, Adam&#8230;]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Social Media’s Collective Wisdom e-Book by C.B Whittemore</title>
		<link>http://www.laurenceborel.com/2009/09/22/social-media%e2%80%99s-collective-wisdom-e-book-by-c-b-whittemore/</link>
		<comments>http://www.laurenceborel.com/2009/09/22/social-media%e2%80%99s-collective-wisdom-e-book-by-c-b-whittemore/#comments</comments>
		<pubDate>Tue, 22 Sep 2009 10:16:52 +0000</pubDate>
		<dc:creator>Lolly</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[C.B Whittermore]]></category>
		<category><![CDATA[Flooring the Consumer]]></category>
		<category><![CDATA[Simple Marketing Now]]></category>
		<category><![CDATA[Social Media’s Collective Wisdom e-Book]]></category>

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		<description><![CDATA[Earlier this year, my good friend C.B Whittemore launched a weekly social media series on her brilliant blog, Flooring the Consumer on Bridging New &#038; Old, interviewing 26 UK and US-based Social Media professionals including: - Toby Bloomberg from Diva Marketing Blog - Jeanne Byington from The Importance of Earnest Service - Mack Collier from&#8230;]]></description>
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		<slash:comments>5</slash:comments>
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		<title>Blog Blazers &#8211; inside the head of 40 top bloggers</title>
		<link>http://www.laurenceborel.com/2008/12/29/blog-blazers-inside-the-head-of-40-top-bloggers/</link>
		<comments>http://www.laurenceborel.com/2008/12/29/blog-blazers-inside-the-head-of-40-top-bloggers/#comments</comments>
		<pubDate>Mon, 29 Dec 2008 20:50:42 +0000</pubDate>
		<dc:creator>Lolly</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Digital PR Campaigns]]></category>
		<category><![CDATA[Blog Blazers]]></category>
		<category><![CDATA[blogging tips]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[followsteph.com]]></category>
		<category><![CDATA[Stephane Grenier]]></category>

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		<description><![CDATA[One of the books that has hit my mailbox lately for review is Blog Blazers - a book of interviews with 40 top bloggers exploring how to create successful blogs. The book was written by Canadian entrepreneur Stephane Grenier from FollowSteph.com,  and features 40 (mostly American) great bloggers including: Seth Godin Alex Papadimoulis (The Daily&#8230;]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Sea, Sex et Publicité&#8230;</title>
		<link>http://www.laurenceborel.com/2006/12/29/sea-sex-et-publicite/</link>
		<comments>http://www.laurenceborel.com/2006/12/29/sea-sex-et-publicite/#comments</comments>
		<pubDate>Fri, 29 Dec 2006 10:22:15 +0000</pubDate>
		<dc:creator>Lolly</dc:creator>
				<category><![CDATA[Advertising and Communication]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[France]]></category>

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		<description><![CDATA[ ‘Tout s’achète: l’amour, l’art, la planète Terre, vous, moi. J’écris ce livre pour me faire virer. Si je démissionnais, je ne toucherais pas d’indemnités.’    ’99 Francs (€14.99)’ by Frédéric Beigbeder. ‘99 francs (€14.99)’  is a wonderfully entertaining post-modernist reality-novel. Octave Parago is a successful advertising creative, and while everybody wants to be him (or perhaps his&#8230;]]></description>
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		<slash:comments>2</slash:comments>
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