France
90:10 France se désiste de Paris 2.0…
Mar 1st
La blogosphère a parlé, nous avons écouté, et après mûre réflexion finalement décidé de ne pas participer à Paris 2.0, un évènement qui avait pourtant l’air prometteur.
Je suis sûre que vous avez tous vu les nombreux articles à ce sujet publiés dans la blogosphère française…
En ce qui nous concerne, ce n’est que partie remise, et nous espérons pouvoir vous rencontrer très bientôt.
Paris 2.0, vous y allez?
Feb 27th
90:10 France co-organisera le prochain Paris 2.0 du 8 au 12 mars prochains à l’Espace Kiron.
Alors c’est quoi Paris 2.0?
Paris 2.0 c’est plus de 120 intervenants de tout secteur du web social et du 2.0, média, marketing, communication, innovation, design, enterprise, qui partageront avec vous leurs expériences et réflexions en cours des médias sociaux, ainsi que de l’innovation sociale .
Mon collègue Patrick Attallah, DG de 90:10 France, animera le Mercredi 10 Mars en deuxième partie de journée, deux tables rondes :
Table Ronde de 14h00 : Commerce Social
Les réseaux sociaux sont-ils l’avenir du e-commerce?
Comment les boutiques en ligne exploitent, communiquent et échangent sur les More >
French Art of Loving
Jan 2nd
I recently spotted an interesting campaign for French lingerie brand Aubade, which I thought would make a lovely case study on how to engage with bloggers.
To support the launch of their new (and really cool too!) French Art of Loving website, Aubade teased a few bloggers to death (quite literally!) and invited them to a saucy event in Central Paris.
The agency behind this campaign firstly tipped off the bloggers with this saucy video. The bloggers who wrote about the video where then Facebook befriended by the person who originally posted the video on YouTube and invited them to a ‘let’s see if More >
La main la plus sexy du monde
Dec 21st
AKA the sexiest hand in the world, is a revamped commercial for Perrier, which originally aired on our screens in the 1970s and was censured for being too saucy.
The ‘new’ advert is generating a nice bit of buzz at the moment, combining both traditional advertising, and a digital campaign which includes a dedicated micro-site with video archives from the 1970s, a Facebook Fan Page, viral vids and a few other goodies including an upcoming ebay auction.
Latest viral game on Facebook – Miss Fighter
Dec 7th
I am not a gamer, but I do enjoy good old fashioned 2D games now and again. I had a lot of fun playing Hot Dog Bush earlier this this year, when Bush was ‘kicked out’ of the White House.
The latest game hotting things up in France, is Miss Fighter, a simple 2D game where players have to shoots as many Misses as they can to shut them up.
Unlike other Facebook game that send you lots of (sometimes) spammy notifications, Miss Fighter combines a number of ingredients that have helped the game go viral: - A global leader board More >
Toi, moi et Paris
Nov 30th
I went to Paris for the first time in my life last week-end, and had a fantastic time catching up with a few friends in the French capital.
The Comité Régional du Tourisme of Paris Ile-de-France have recently launched their “Toi, moi et Paris” European campaign, and have asked a number of bloggers to share their ideal vision of the ‘New Paris’.
The objective of this campaign is to make Paris more attractive by highlighting its energy, creativity, romantic yet modern side. I have to admit that I always felt that Paris was a ‘boring’ city, and lacked London’s edge and More >
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