• Screen Shot 2011-10-27 at 22.19.16

    Blogfest 2011 - Topshop's smart Tumblr strategy

    Here is at long last, my first entry for the Bathroom Blogfest 2011 on how Topshop uses to Tumblr to 'climb out'. I do promise I'll put up a bathroom related post tomorrow for fun though! Here we go! Brands have embraced social media as a means to 'climb out' and 'hang out' with their fans on social networks. Some brands do it well, others have had their fails...  I've been in working in the social industry for a ...
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  • crystal-ball

    A few social, search and mobile trends for 2012

      I am not usually a big fan of prediction posts, particularly when it comes to social, but recently spotted a handful of predictions by industry experts worth mentioning.   Without further ado, here are a handful interesting social, search and mobile trends for 2012. These 3 disciplines are inextricably interlinked, yet too often siloed, so I figured I would sum them all up in one...
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  • Screen shot 2011-07-12 at 15.43.41

    Using social content to drive sales through search

    There’s a very wrong assumption floating around the heads of many CMO’s and small business owners alike, that having a Facebook page and Twitter profile is enough, because social media is this new and wonderful thing which is going ‘to do wonders’ for your brand. I am sure we’ve all had clients who have asked for thousands of fans and followers, as quickly as possible without any content, or budget to create conte...
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  • anonymousresolutions

    It's that time of the year again. What are you New Year's...

      Photo via Dear blog, It is that time of the year where I should publish my New Year's Resolutions for all to see. Wish me luck, and thanks James for inspiring me! Resolution #1: blog more  I've been suffering from blogger's fatigue on and off since I started blogging back in 2006, which has sadly impacted on the quality of the content on this blog. I recently spotted a tremendous post by Mack ...
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Pretty Little Things

Hey, Thierry! What does ‘va va voum’ mean in French?

Jan 13th

Posted by Lolly in Advertising and Communication

1 comment

I love this print ad for the Renault Clio – Cliché to a certain extent but nevertheless eye-catching.

Sea, Sex et Publicité…

Dec 29th

Posted by Lolly in Advertising and Communication

2 comments

 ‘Tout s’achète: l’amour, l’art, la planète Terre, vous, moi. J’écris ce livre pour me faire virer. Si je démissionnais, je ne toucherais pas d’indemnités.’ 

  ’99 Francs (€14.99)’ by Frédéric Beigbeder.

‘99 francs (€14.99)’  is a wonderfully entertaining post-modernist reality-novel. Octave Parago is a successful advertising creative, and while everybody wants to be him (or perhaps his job?), Octave hates himself. Octave gives the reader a harsh yet hilarious criticism of the advertising industry in France and the impact advertising has on the French society.

If you speak French, you’re in for a treat!

Is it the end of blogs?

Dec 26th

Posted by Lolly in Blogging

15 comments

 

I stumbled across a rather interesting article published in ‘Echos’, the famous French financial paper, on December 18th. A report by Gartner seems to suggest that blogging may be a thing of the past, sooner rather than later! The original article (in French) can be found here.

Here are few figures to illustrate Gartner’s point:

  • There are currently 260M blogs on the www, out of which 55M are active

  • Only 2% of bloggers frequently blog and contribute to other blogs

  • Facebook and myspace respectively lost 12% and 4% of users between August-September 2006

Gartner argues that blogging as a phenomenon has entered the public consciousness in a big More >

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