Archive for Social Media
I was invited to take part in the Digital Pond’s panel in November last year alongside other smart digital marketing professionals @hjclark3 (SEO) @RedPillLondon (viral video) and @Koozai_Mike (PPC) where we got to discuss the state of digital marketing and our thoughts for 2013. Here’s the video and accompanying slides. These slides highlight some interesting 2012 Social Media case studies and stats. Digital [...]
As some of you may know, newest social network on the block, Pheed, dubbed the ‘ new Twitter’ have recently launched their iPhone app. In case you haven’t had the chance to play with Pheed already, the platform pulls in elements of Facebook, Twitter, Tumblr, Instagram, YouTube, and SoundCloud on a single platform to make content creation [...]
In exactly 10 days, I will be taking in a Digital Marketing panel organised by the Digital Agency Cyber-Duck at the Old Sessions House, EC1. Mike Essex, Online Marketing Manager at Koozai (PPC), Liam Corrigan, Founder and Creative Director of RedPill (Viral/Video Marketing), Harry Clark, Marketing Manager at Cyber-Duck (SEO) and myself (Social Media) will be talking about the [...]
I haven’t seen a good YouTube takeover in a while, and Listerine (as in the mouthwash), have recently come up with a really smart YouTube/Twitter campaign. Listerine have created a series of videos where rapping (as in rap music) chins (as in the lowermost part of the face!) battle it out online. Simply select two [...]
Dubbed the social media Olympics, social media managers working on London 2012 have absolutely excelled at sharing updates through a variety of social channels this year. But let’s not forget that social media is about people, sharing with other people, and creative internet minds can quickly turn an innocent picture with a into a meme. Here’s [...]
Some argue that email marketing is dead, but I personally believe that it can be a very effective communications channel with some strategising. OK, I may not be your average consumer, but email marketing helps me filter information through the deluge of social media messaging that swamps my daily life. Memolane is a little service [...]
Personally I am not that bothered, however it looks like Australians really (but I mean, really!) love Fantastic Snacks as shown in this hilarious video. A really lovely experiential campaign; well played!
I am a data fiend, and I am particularly excited to see companies finally measuring social media ROI. Campaigns should be designed from the very beginning with measurement and ultimately sales in mind, something which is still lacking in the campaigns I see. This great infographic brought to you by the InventHelp marketing team, highlights a handful of [...]
Where the hell is Matt? And let’s find out where the Twitterers and bloggers are whilst we’re at it!
Earlier today, Mashable published Matt Harding’s new awesome dancing experiment, ‘Where the Hell is Matt?’, already clocking 350K YouTube views and counting. I am a big fan of analytics and wanted to identify where in the world content creators (bloggers) and sharers (primarily Twitter) are, as a quick, non-statistical snapshot of the social web. If [...]
Gü Puds are currently offering consumers the opportunity to win a diamond necklace to celebrate the Queen’s Diamond Jubilee. The overall campaign execution is an example of multichannel marketing campaign executed seamlessly. In order to win, consumers need to enter a special code into a custom-built Facebook app, as opposed to a microsite. When entering [...]
When Facebook announced their new advertising packages earlier, this year, I was particularly excited to hear about about their Log Out Experience premium package. Previously, when users logged out of Facebook, they were redirected to the logged-out home page that prompts users to either login or register a new account. Now the page can feature [...]
I was going through my old university essays (there’s a good reason for that, which I’ll share with all of you in the next few weeks) and found an old consumer behaviour dissertation written 2002 (I am not getting any younger!) around the use of celebrities in advertisements. The topic of the essay was (note [...]