Social Media
How the Sainsbury’s Customer Service Letter went viral; my theory
Jan 25th
I am sure you’ve all seen the lovely Sainsbury’s customer service letter that was doing the rounds in the social media world today. I’ve been doing a bit of digging around to try to understand how the story went viral; here’s my theory.
If you Google ‘Sainsbury’s Customer Service Letter’ you’ll find 420,000 search results; some are related to the Tiger Bread story, others aren’t. If you look at the date when the articles were posted, you’ll quickly find out that the Sainsbury’s Customer Service story in fact broke out in June 2011.
In June 2011, little Lily’s mum, blogged about the customer More >
Merry Christmas from #o2santa
Dec 12th
A lovely initiative from O2 who were sending Christmas messages recorded by Santa to influencers today. The concept’s now new (think Old Spice) but hearing Santa speak French put a smile on my face.
Dear Santa, your accent is pretty good you know! Must have been all those years flying to France to deliver prezzies!
Well played O2
nRelate blog plugin – a new way to monetize your site
Dec 5th
Over the last few years, brands have increasingly been attempting to engage with bloggers with various degrees of success. Some bloggers have landed book deals on the back of their blogs, others have teamed up with brands to being to market new products and services, whilst smaller bloggers live of advertising, affiliates or the occasional sponsored post (I am not a big fan of these but hey ho!)
If you’re trying to monetize your site, here’s a new exciting option worth giving a go.
NRelate is unobtrusive plugin very similar to the popular LinkWithin, but ‘sponsored content’ is displayed in the ‘related posts’ thumbnails in addition to your own More >
My 4 new favourite fashion blogs (this week)
Nov 29th
If you work with bloggers, you will naturally be drawn to the larger sites, as your clients will want reach and ‘influence’. But larger sites, are not always the best fit for brands; although posts may be retweeted and shared more often than on smaller blogs, do these articles really influence consumers? Or does the content get lost ‘in translation’ amongst more engaging content?
I’ve been doing a fair bit of work with fashion bloggers lately and just thought I would share my latest blog crushes written by hugely talented bloggers.
- 5 inches and up: Boho chic Sandra, shares high quality photos More >
[Guest post] The rise and influence of bloggers
Nov 13th
This is a blog post from my good friend Mario Morello, Account Executive at Shine Communications
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I first started thinking about the topic of this post around a couple of weeks ago and soon after I read this tweet:
It didn’t take long before that few lines persuaded me to crack on with this blog post. Well…it sounded easy but without the headline, the first or the final paragraph, the rest didn’t write itself. Thanks Stephen!
Still unsure on the headline, I am going to get started.
What is the best way to talk about blogging if not by using an infographic? Simple and more More >
Blogfest 2011 – Topshop’s smart Tumblr strategy
Oct 27th
Here is at long last, my first entry for the Bathroom Blogfest 2011 on how Topshop uses to Tumblr to ‘climb out’. I do promise I’ll put up a bathroom related post tomorrow for fun though! Here we go!
Brands have embraced social media as a means to ‘climb out’ and ‘hang out’ with their fans on social networks. Some brands do it well, others have had their fails… I’ve been in working in the social industry for a few years now, and I’ve seen the industry evolve over the years. But my biggest frustration in 2011, is that a lot More >
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