Bathroom Blogfest
Blogfest 2011 – Topshop’s smart Tumblr strategy
Oct 27th
Here is at long last, my first entry for the Bathroom Blogfest 2011 on how Topshop uses to Tumblr to ‘climb out’. I do promise I’ll put up a bathroom related post tomorrow for fun though! Here we go!
Brands have embraced social media as a means to ‘climb out’ and ‘hang out’ with their fans on social networks. Some brands do it well, others have had their fails… I’ve been in working in the social industry for a few years now, and I’ve seen the industry evolve over the years. But my biggest frustration in 2011, is that a lot More >
Introducing the Bathroom Blogfest 2011 – ‘Climbing Out’
Oct 24th
What’s the Bathroom Blogfest anyway?
The Bathroom Blogfest began in 2006 as the brainchild of Stephanie Weaver, Experienceology author and consultant, and Susan Abbott, business consultant and consumer researcher in Toronto, who “wanted to generate awareness for bloggers passionate about the customer experience at a time when blogging was more experimental‘ and an opportunity to discover and connect with new bloggers.
2011 is all about ‘climbing out’
In these tough economic times brands need to be innovative, excite and engage consumers, when budgets are being slashed and demonstrating ROI is key. So, how can brands climb out?
The 33 bloggers from the U.S., Canada, Dubai More >
Flushing out the recession – adding value through Social Media
Oct 28th
Here’s my first entry for this year’s Bathroom Blogfest 2009 which is all about ‘Flushing the Recession and Plunging into Forgotten Spaces.’
Don’t forget to check out the full list of blogfesters here, as well as the Bathroom Blogfest’s official Blog and Facebook Fan page
One of the key things in Social Media Marketing, is how brands can use different channels and add value to their customers. Now imagine you’re faced with a purchase decision, and suddenly remember this cool Facebook Fan Page / YouTube video / Twitter Feed, you’ll probably end up buying the brand that made you feel good, instead More >
Announcing the Bathroom Blogfest 2009
Oct 21st
The 2009 Bathroom Blogfest, now in its fourth year, brings together 20 bloggers from the U.S., Canada, the UK and India who will post at least once on some aspect of the theme: ‘Flush the Recession and Plunge into Forgotten Spaces.’ The topic is very much ‘open-ended’ so it’ll interesting to see what other blogfesters talk about!
The Bathroom Blogfest began in 2006 as the brainchild of Stephanie Weaver, and Susan Abbott, who wanted to connect with fellow bloggers passionate about the customer experience. The Bathroom Blogfest has now grown into a resource for retailers and restaurants that are looking for More >
Shop till you drop! (but don’t drop when you shop…)
Oct 29th
Originally uploaded by Life in LDN
Here we go! This is my first official 2008 Bathroom Blogfest post… and a mini-rant about these forgotten spaces around us.
Today I’d like to talk about discount clothing chains and their messy shop floors! I’d like to name and shame TK Maxx and Primark! If the credit crunch if biting you hard, these shops may sound like heaven, but I personally think they are an absolute disgrace.
Shopping is a pleasurable experience, and according to research, people who really enjoy shopping may be experiencing a shopper’s high, just like a runner’s high.
During a shopping experience, More >
Bathroom Blogfest ’08 – Cleaning Up Forgotten Spaces Around
Oct 22nd
It’s time to get the Bathroom Blogfest 2008 going!
The Bathroom Blogfest is a week long blog celebration addressing the topic of ‘cleaning up forgotten spaces around us’ and how this affects the customer experience, starting from October 26 through to November 1, 2008.
The first ever Blogfest took place in 2006, and I’ll be taking part in this event for the second year running.
If you answer ‘yes’ to one or more of these questions, then you should definitely stay tuned!
- Do you take your retail experience seriously?
- Do you care about the messages your environment projects onto consumers?
- Do you want your customers More >
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