Internet Culture from London… and beyond
Digital PR Campaigns
Final countdown to the Live Every Litre online premiere
Jul 13th
Earlier this year, I blogged about an exciting international social media campaign 90:10 Group was working on; the Live Every Litre campaign was born to support the launch of the new Honda CR-Z with the aim of creating a pan-European crowd-sourced movie directed by Claudio Von Planta.
We cherry picked a handful More >
5 brands already unlocking badges on Foursquare
Apr 13th
A growing number of people are using location-based services such as Foursquare and Gowalla, or their French counterpart Dismoioù to tell the world where they’re visiting, and offering ‘tips’ about these places. Despite only being live in the UK for 5 months, PR & Marketing Pros have already started clamouring feverishly over More >
Fred Perry wants your story
Mar 28th
Señor José Cuervo is on the look out for a Tequila Face… think you have what it takes?
Mar 9th
I was invited to Diageo’s Jose Cuervo Tequila open audition at Cargo last week, to celebrate the launch of their latest Tequila Face initiative. To get into the Mexican mood, we were each transformed into various fictional characters (hence the pics). I played Juanita Sanchez, a Tequila and Coke loving Mexican More >
Fancy going on a European road trip? Read on
Feb 22nd
We’ve been busy here at 90:10 working on the launch of the new Honda CR-Z Hybrid through Social Media, and our plan is to create a crowdsourced European Road Movie, featuring Internet users from the four corners of Europe! Pretty cool, huh?
We’re currently at the first stage of the campaign, where Internet More >



