Digital PR Campaigns
Merry Christmas from #o2santa
Dec 12th
A lovely initiative from O2 who were sending Christmas messages recorded by Santa to influencers today. The concept’s now new (think Old Spice) but hearing Santa speak French put a smile on my face.
Dear Santa, your accent is pretty good you know! Must have been all those years flying to France to deliver prezzies!
Well played O2
My 4 new favourite fashion blogs (this week)
Nov 29th
If you work with bloggers, you will naturally be drawn to the larger sites, as your clients will want reach and ‘influence’. But larger sites, are not always the best fit for brands; although posts may be retweeted and shared more often than on smaller blogs, do these articles really influence consumers? Or does the content get lost ‘in translation’ amongst more engaging content?
I’ve been doing a fair bit of work with fashion bloggers lately and just thought I would share my latest blog crushes written by hugely talented bloggers.
- 5 inches and up: Boho chic Sandra, shares high quality photos More >
Blogfest 2011 – Topshop’s smart Tumblr strategy
Oct 27th
Here is at long last, my first entry for the Bathroom Blogfest 2011 on how Topshop uses to Tumblr to ‘climb out’. I do promise I’ll put up a bathroom related post tomorrow for fun though! Here we go!
Brands have embraced social media as a means to ‘climb out’ and ‘hang out’ with their fans on social networks. Some brands do it well, others have had their fails… I’ve been in working in the social industry for a few years now, and I’ve seen the industry evolve over the years. But my biggest frustration in 2011, is that a lot More >
Klout Perks targeting fail – Axe Hold + Touch
Sep 21st
Klout perks offer an interesting platform for rewarding influencers by vertical, and has so far been primarily used by US brands. I couldn’t contain my excitement the other day, when a perk landed right in my inbox. ‘Great’ I thought, UK brands are finally jumping on the Klout bandwagon. But this is where things started to go wrong…
I like the 5 looks guys and girls can agree on (link at the bottom on the perk) Funny or Die partnership , however, last time I checked, I am a girl. Based on my Facebook API, I would have thought that Klout would have More >
First Facebook Places deal unlocked in London – Deadmau5/Footlocker parternship
Aug 7th
Despite Facebook Places Deals launching back in January, I haven’t really noticed many businesses using the platform compared to Foursquare.
So when I spotted a Deadmau5/Footlocker partnership, I simply had to head to their stores to unlock the deal, a free Deadmau5 track. Coach implemented a similar campaign in their men’s store in NYC last year which was very successful; using geo-location apps is a great way of driving in-store footfall. The partnership in itself is interesting, positioning Puma as a cool, trendy, musically-orientated brand.
Sadly the whole experience was a bit of let down.
To begin with, I couldn’t quite work out from the website More >
Now Trending: National Art Pass Facebook App
Aug 3rd
I absolutely love art and I am particularly excited about the Art Fund’s new gamification Art Password Facebook app which clerverly merges experiential, mobile and social. A stamp is awarded for each art gallery check-in and you can also see which exhibitions are currently trending.
A lovely of raising awareness of the National Art pass whilst getting card holders engaged.
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