Digital PR Campaigns
It’s all about design…
Mar 6th
Steve left me a comment asking me to define what makes a phone masculine, feminine or gender neutral…
I did a bit of research to see what phones were currently out on the market, and found this page in a Carphone Warehouse Brochure, which perfectly illustrates the different design trends…
The curvier the phone, the more feminine – take the example of the Ted baker HTC phone… pretty girly shape right? Well, fair enough it’s also purple!The Xda Stellar looks slightly more masculine than the Orbit 2 – probably because of its squarer shape as well as the buttons on the More >
A cutie with an impressive spec… by the way, I am talking about the Xda Orbit 2
Feb 26th
The highly anticipated Xda Orbit 2 is now available in the UK, and Steve at VCCP, the advertising agency behind the Cocoon seeding programme, asked me a couple of weeks ago if I was interested in reviewing the device… and I simply couldn’t say no to a shiny new toy!
The deal with VCCP is quite clear – I’ve been given this phone with no obligation upon me to say or write anything about it. But I will, as this is the sort of phone I was planning on upgrading to and I am glad to see a bigger range of smartphones More >
A few thoughts on seeding programmes
Feb 6th
Steve at VCCP asked me a while back how I felt about the 3 Skypephone seeding programme. The timing is perfect to share my thoughts as I have just agreed to take part in another seeding programme…
1) Pitch it right
In case you didn’t know, my name is not Darryl and no I don’t live in the US! I am not quite sure how I would be able to blog about a US product when I don’t have any knowledge of the market… Read my blog (or at least pretend to read it!) and understand what makes me tick and More >
Better late than never… my Skypephone review!
Jan 12th
Life needed me in recent months and I do apologise to the folks at 3mobilebuzz for not reviewing the Skypephone sooner. Having done an awful lot of work on mobile phones and consumer buyer behaviour, I’d like to explain how I feel the consumer mobile phone market is currently segmented. There are more or less 3 different types of consumers in the mobile phone market:
- ‘Techno-geeks’ who love technology and who love to have the latest technology
- ‘Love-phone’ who will choose their mobiles on the basis of trends and aesthetics
- Cost-conscious consumers or ‘technophobes’ who will choose a network and tariff based More >
3 Skypephone seeding programme
Dec 11th
The folks at 3mobilebuzz contacted me a while ago to blog about the new 3 Skype phone. As it turns out, I am currently working on a project for 3 and I therefore agreed to take part in the 3 Skypephone trial. First of all, I have to say that their PR pitch is absolutely outstanding – their original email (excerpt below) definitely caught my attention and they have constantly kept in touch to find out how I was getting on.
‘Having looked through your blog, I’m a fan of your take on modern times, and was intrigued by the More >
Recent Comments