Digital PR Campaigns
Taking a closer look at Twitter Promoted Trends…
Jul 16th
I have to admit that I haven’t been Tweeting and blogging as much as I used to, and have become much more of a passive observer in the last few months. I was pleasantly surprised when I spotted the ‘new look’ (I am not entirely sure when Twitter rolled this out) multimedia rich trending topics page.
Of course there are risks involved in buying promoted trends if clumsily used, but this multi-media format really brings links tweeted to life, and made me want to scroll through the pictures / videos and tweets to find out more about #lovebox. If I were to More >
Fashion and QR codes – a match made in heaven
May 23rd
With increased hype and discussions, QR codes usage is moving past its early adopter phase in the UK, or at least it it seems. While QR codes are popping up with greater frequency on marketing materials, ads and other surfaces, much of the population still doesn’t know what they are or how to use them.
Based on my personal observations, fashion brands are fast embracing this new technology offering exciting marketing experiences where mobile, social and experiential marketing meet and blend.
QR Code - Carnaby Street Shopping Party
QR Code - Topshop
Diesel have just launched an innovative campaign which brings ‘Linking’ in-store where More >
The fashionable rise of Tumblr and Instagram
Apr 5th
I’ve changed my mind about Tumblr.
Two years ago, I left Tumblr for Posterous, but it seems that Tumblr has made an interesting come back in recent weeks; it’s simple to use, customizable (oh Posterous, your templates are too clinical for my liking), fun (reblogging this, reblogging that!) with a strong sense of community making it easy for users to engage with, and reblog branded content.
And fashion brands have fast spotted an opportunity to set up a presence on the simple blogging service. Tumblr is a great space to convey brands’ DNA through images and content that may not necessarily appeal More >
Mercedes-Benz does #LFW: fashionable content curation
Mar 3rd
With modern web technologies everyone can be a content creator. This onslaught of content gives consumers more choices than ever, making it increasingly difficult to find the best content for a specific interest or need.
I’ve been determined not to miss this season’s London Fashion Week, but quickly realised that trying to keep on top of the #LFW hashtag is virtually impossible. There are simply too many sources to choose from. But I found the help I needed in the app store.
Mercedes-Benz launched last year (I think) a very cool app which pulls in videos and tweets, and behind the scenes content from More >
Pimp your Facebook profile with Swcheppes’ nifty Facebook app
Jan 10th
When Facebook rolled out the new profile layout last month, users were quick at showing off some serious creativity by taking advantage of the new layout; Mashable have a nifty Facebook profile gallery right here.
I sadly have no Photoshop skills whatsoever, but Dutch Agency Super Social have created a really cool pimp your Facebook profile app for Schweppes, that lets you tweak and chop your profile pic in a couple of clicks.
I think this is a great strategic play by Schweppes, providing a service that will be increasingly popular as the trend catches on. Tweaking your profile pic is pretty quick More >
Best automotive Social Media campaigns of 2010
Dec 28th
It’s that time of the year again, where I’ll be taking a look at the most exciting automotive campaigns of 2010.
Toyota Conversations – Crisis Management
Back in March, Toyota delt with negative backlash from the massive safety recalls of its vehicles. The Japanese auto giant launched a branded channel on TweetMeme in partnership with Federated Media, aggregating and organizing Twitter conversations regarding Toyota in an attempt to repair its image.
The site brings together the top stories being Tweeted about Toyota, from news articles to press releases. The site also shows visitors the most popular videos and images being shared about Toyota More >
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