Digital PR Campaigns
Ford Kuga painted by artist Popbang Colour
Sep 13th
Picture via Ford Kuga on Flickr
When I started working on the Ford account, a fellow PR practitioner told me: ‘check out what they’re doing in the States. They’ll be up for doing lots of cool online things.’ As it turns out this person was right…
After taking a handful of bloggers to take part in Ford Kuga time trials and car stunts with Paul Swift, we recently commissioned artist Ian Cook (aka Popbang Colour) to paint the Ford Kuga live on the Internet. But here’s the twist… Popbang Colour paints with radio controlled cars instead of paint brushes… and journalists and bloggers alike More >
Kit Kat’s genius online PR stunt
Aug 24th
An excellent example of less is more… daring but it worked brilliantly in the Netherlands where 45% of the population are not religious.
Coach Poppy Project
Aug 21st
Coach are no strangers to social media, having accumulated an impressive fan base on Facebook and Twitter, and a small army of bloggers who frequently write about their products and campaigns.
Their latest social media experiment, The Coach Poppy Project, is by far the smartest thing I’ve seen in social media year, and I am thrilled to be part of it.
Have you spotted the pretty Poppy banner on the left hand-side of my blog? Yup, that’s right they’ve managed to get almost 360 bloggers (and growing) from around the globe to install an “advertising banner” (quote – unquote) on their blogs.
The incentive (apart from the fact More >
Foursquare: A Missed Opportunity for Businesses in London
Aug 17th
This is a guest post written by my good friend and fellow Social Media practitioner @GuillaumeFoutry
Foursquare, the location based social game, has taken over the social media world. Given that, you would think that businesses in London – the Twitter capital of the world and a European technological hub – would jump on the band wagon and use it. But they seem surprisingly reluctant to try it.
I estimate, based on my check-ink all over London, that there are probably 30 companies using it. That is too few if you think of the number of tech savvy people working in More >
Final countdown to the Live Every Litre online premiere
Jul 13th
Earlier this year, I blogged about an exciting international social media campaign 90:10 Group was working on; the Live Every Litre campaign was born to support the launch of the new Honda CR-Z with the aim of creating a pan-European crowd-sourced movie directed by Claudio Von Planta.
We cherry picked a handful of bloggers in each European market to help us bring the story to life through social media, and after 7 months of hard work (we started planning the campaign in January this year) this movie/documentary will be coming to a computer screen near you on 21/07/2010. Here’s a sneak preview…
I’d More >
5 brands already unlocking badges on Foursquare
Apr 13th
A growing number of people are using location-based services such as Foursquare and Gowalla, or their French counterpart Dismoioù to tell the world where they’re visiting, and offering ‘tips’ about these places. Despite only being live in the UK for 5 months, PR & Marketing Pros have already started clamouring feverishly over this technology and it’s very much a question of who will be the first UK brand to come up with something cool, other than just rewards.
1) Pepsi – brand exposure… for a good cause
Pepsi were the first brand to jump on the Foursquare bandwagon last year by sponsoring the More >
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