Laurence Borel

Archive for Digital PR Campaigns

A year since Londoners danced; T-Mobile’s new advert

2010 is already proving to be an interesting year in terms of Social Media; I clicked for the first time on a Facebook ad the other day, and I am now responding  to a mass mail out from T-Mobile’s YouTube channel, which I subscribe to. It’s exactly a year since Londoners danced at Liverpool Street […]

French Art of Loving

I recently spotted an interesting campaign for French lingerie brand Aubade, which I thought would make a lovely case study on how to engage with bloggers. To support the launch of their new (and really cool too!) French Art of Loving website, Aubade teased a few bloggers to death (quite literally!) and invited them to […]

Best social media campaigns of 2009 (part 2)

Thanks to everyone who re-tweeted my best social media campaigns of 2009 yesterday. Hope you guys are ready for some more! Ongoing – Meet Zack, the teenager who woke up one day with girl parts… A really weird social media campaign for Tampax (yes!!) by Leo Burnett in the USA. Even tampons can be marketed […]

Best social media campaigns of 2009 (part 1/2)

Inspired by Adam Vincenzini’s the top 99 of ’09 , here’s a list of my fav social media campaigns and digital shenanigans of 2009: January 2009 – The United Sites of Obama The Obama election campaign was arguably the greatest social media media ever orchestrated to date. Like a lot of web innovators, the Obama […]

California’s Calling

You might have recently seen a star-studded ad promoting California Tourism on TV, I am indeed talking about the one with Arnie, Ugly Betty’s Vanessa Williams and Becks. Because we live in a 2.0 world, the folks at California Tourism have decided to organise a UK-wide YouTube audition to find the next person who will […]

Rage against the x-factor

Here are a couple of fun experiments that I recently spotted the Social Web: Rage against the x-factor A couple of Facebookers have created a group in an attempt to organise a mass-purchase of the track ‘Killing in the name’ from December 13th as a protest to the X-Factor dullness. Social Media brought back the […]

Toi, moi et Paris

I went to Paris for the first time in my life last week-end, and had a fantastic time catching up with a few friends in the French capital. The Comité Régional du Tourisme of Paris Ile-de-France have recently launched their “Toi, moi et Paris” European campaign, and have asked a number of bloggers to share […]

Fancy winning a Tweeshirt courtesy clothes2order?

They sent the perfect PR pitch last week, and I even won a Tweeshirt! What else could a geek ask for? T-shirt printing company clothes2order are currently running a nice little competition asking Twitterers to send a Tweet they’d like to see printed on a T-Shirt. Here’s what to do to win a Tweeshirt: – […]

Cobra Twindaloo

Cobra recently created this Twitter micro-site to celebrate National Curry Week, whereby Twitter users can enter their @names and Tweet their curry type. The activity aims to reinforce Cobra’s positioning as the beer of choice when eating a curry. There are however a number of fails in their approach: – I would have liked to […]

Tweeshirts Friday – Win a ‘Tweetshirt’ every Friday

Twitter T-shirts are everywhere in the States and I am glad to have finally found a UK-based company that prints them. Geeks FTW are currently running a competition asking Twitterers to send their favourite Tweet to @Clothes2order. The winning Tweet will be selected at 15.30 every Friday and the winner will get their own […]

Bloggers, #LBM, Havana and a Twitter Treasure Hunt

Last week’s London Bloggers meet up was sponsored by Havana who managed spice our lives up by bringing a piece of Cuba to London. Thanks again guys for the delicious Mojitos and the lovely night! Havana an exciting piece of news they’d like to share with you hence the blog post… Havana Cultura, a global […]

More brilliant Starbucks news!

Following on from my recent post about Starbucks, I have just been informed that Starbucks are now offering free wi-fi with their Starbucks reward card! This is absolutely brilliant news and is likely to make me go to Starbucks instead of one of their competitors! Quick question to the Starbuck’s PR team – is free […]

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