Archive for Digital PR Campaigns
A few thoughts on seeding programmes
Steve at VCCP asked me a while back how I felt about the 3 Skypephone seeding programme. The timing is perfect to share my thoughts as I have just agreed to take part in another seeding programme… 1) Pitch it right In case you didn’t know, my name is not Darryl and no I [...]
Better late than never… my Skypephone review!
Life needed me in recent months and I do apologise to the folks at 3mobilebuzz for not reviewing the Skypephone sooner. Having done an awful lot of work on mobile phones and consumer buyer behaviour, I’d like to explain how I feel the consumer mobile phone market is currently segmented. There are more [...]
3 Skypephone seeding programme
The folks at 3mobilebuzz contacted me a while ago to blog about the new 3 Skype phone. As it turns out, I am currently working on a project for 3 and I therefore agreed to take part in the 3 Skypephone trial. First of all, I have to say that their PR pitch is absolutely [...]
One more thing about the Cocoon
I have been an O2 customer for years, and every year around upgrade time, I start looking into the different types of mobile phones on the market. I have to say that advertising is very influential because it’s very difficult to escape ads on the Tube! In addition to advertising, I usually browse the O2 [...]
Introducing the O2 Cocoon
Peter Kwong of advertising agency VCCP in London recently approached me about a project he is working on for mobile phone supplier O2. O2 recently launched a new 3G quadbrand mobile phone called Cocoon and the guys at VCCP contacted me to blog about it. Very much like Neville Hobson, I do get quite a [...]
