Digital PR Campaigns
Bring Killed Ideas back to life! (a global creative collaboration)
Jun 25th
Ever felt that your brilliant marketing/advertising concept was unfairly discarded by your client or your ever so lovely boss?
50 Killed Ideas have recently been brought back to life thanks to creative publishing and marketing platform Blurb with a little help from Steve Hall from Adrant, cherry picking the best creative concepts from around the world – http://killedideas.com
These ideas in represent the blood, sweat and tears of many creatives who poured the best of themselves into their work, which never ultimately saw production.
Killed Ideas are offering you the opportunity to vote for your favourite Killed Idea . And with a little help More >
Kleenex makes sneezing social
Jun 24th
If you like the Vodafone UK hols mashup, you’ll love this!
Kleenex has just launched a hayfever Twitter/Google Maps mashup; the aim of the map is to provide real-time information on how badly hayfever is affecting the UK as most data up till now has been predicted. To populate the map all you have to do is send a tweet which provides details of where you are and how bad the hayfever is, alongside the hashtag #atishoo so that Kleenex can track them all for e.g. #atishoo LN4 – 5/5
Not a brand new idea (do you remember UK snow map earlier More >
Influencing decision-making through social media: Coraline the movie
May 15th
I went to see the truly amazing Coraline 3D at the cinema, with fellow blogger Julie last week.
Had I just seen Coraline posters on the Tube, I probably wouldn’t have considered watching this movie. But here’s the twist; I heard about the movie through social media months ago and eagerly anticipated its release.
Wieden+Kennedy were given the task to reinvent the way you market a movie and created an amazing campaign by coordinating online/offline mass-intrigue and buzz around the film. Here’s the video they created to support the release of Coraline:
This campaign got me thinking about social media and the decision-making More >
Calling all PR students. Paid internship up for grabs!
May 11th
Are you a PR student? Do you fancy a paid internship at Big Yellow Self Storage? Then read on…
With the economic crisis, getting a job in PR is harder than ever…
Big Yellow Self Storage are currently running an exciting campaign to find the next Rising Star of Social Media. They are offering a month’s paid internship to the lucky winner; and trust me, a paid internship client-side is very rare opportunity indeed. Nowadays it is imperative for graduates to have plenty of experience in the PR industry.
I just thought I would also point out that Big Yellow More >
Check out the new McDonald’s sign at Piccadilly Circus
May 6th
Disclaimer: This is a slightly tweaked post I originally wrote for the Shiny Red Blog
The Shiny Red team has recently had a lot of fun supporting the re-launch of the McDonald’s sign at iconic London landmark, Piccadilly Circus.
The new sign is a brand new interactive concept, where people can take pictures of themselves interacting with fun images such as a bowler hat, an umbrella or a bouquet of flowers, but it will also feature seasonal signs to commemorate special occasions such as Father’s Day, Halloween, and major sporting events.
Check out the Shiny Red team’s pictures on Flickr, or alternatively become a More >
Fancy something different? Why not try a beer cocktail?
May 5th
*Disclaimer: BitterSweet Partnership is client of Shiny Red, and the view expressed here are mine and not necessarily those of my employer*
As a self confessed lover of cocktails, I was very excited when the Shiny team invited me as a London blogger, to a beer/food pairing event and beer cocktail tasting session organised by BitterSweet Partnership last week.
The BitterSweet Partnership (a business set-up by Molson Coors Brewing) works to examine and address the relationship between beer and women, and to bust the myths surrounding beer.
Overweight, chav, masculine were words that used to spring to mind when I thought about beer. More >
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