Internet Culture from London… and beyond
Digital PR Tips
3 steps to decluttering your social media life
May 2nd
I haven’t felt the need to need to blog or tweet that much in the last couple of months… I blame my out of control social media consumption for this overload; Social Media became too much.
Things are moving fast in this digital age, where we are consuming and compiling plenty More >
Blogger relations 101: common courtesy
Feb 16th
It has recently come to my attention that some PRs have no manners whatsoever… Let me explain.
Scenario 1:
The buying off bloggers agency recently emailed me offering €30 to pen a few kind words about a (boring) website. Due to work commitments, I forgot to send them a polite no thank More >
Blogger relations – the good, the bad and the ugly
Feb 9th
Engaging with bloggers is by far the hardest aspect of digital PR; emailing news releases to bloggers often won’t do the trick – bloggers want good content but they also want to get something out of being approached, a product perhaps an invitation to an event, some may even ask More >
A year since Londoners danced; T-Mobile’s new advert
Jan 15th
2010 is already proving to be an interesting year in terms of Social Media; I clicked for the first time on a Facebook ad the other day, and I am now responding to a mass mail out from T-Mobile’s YouTube channel, which I subscribe to.
It’s exactly a year since Londoners More >
French Art of Loving
Jan 2nd
I recently spotted an interesting campaign for French lingerie brand Aubade, which I thought would make a lovely case study on how to engage with bloggers.
To support the launch of their new (and really cool too!) French Art of Loving website, Aubade teased a few bloggers to death (quite literally!) and More >


