Digital PR Tips
[Guest post] The rise and influence of bloggers
Nov 13th
This is a blog post from my good friend Mario Morello, Account Executive at Shine Communications
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I first started thinking about the topic of this post around a couple of weeks ago and soon after I read this tweet:
It didn’t take long before that few lines persuaded me to crack on with this blog post. Well…it sounded easy but without the headline, the first or the final paragraph, the rest didn’t write itself. Thanks Stephen!
Still unsure on the headline, I am going to get started.
What is the best way to talk about blogging if not by using an infographic? Simple and more More >
Using social content to drive sales through search
Jul 12th
There’s a very wrong assumption floating around the heads of many CMO’s and small business owners alike, that having a Facebook page and Twitter profile is enough, because social media is this new and wonderful thing which is going ‘to do wonders’ for your brand.
I am sure we’ve all had clients who have asked for thousands of fans and followers, as quickly as possible without any content, or budget to create content. Needless to say, it doesn’t quite work that way. Why? Because people have no reason to learn about the brand and its story.
Having a brand presence on the More >
A simple guide to pitching bloggers (and case studies)
Dec 16th
Blogger outreach has proliferated in the last couple of years as firms and clients increasingly see the value of exposing bloggers and their audiences to their campaigns and products.
The problem is that the big dogs, are being approached over and over again. So how do you get your pitch to stand out from the crowd?
Back to basics
Nov 30th
Here’s a presentation I put together for training purposes a little while back. I feel as though my obsession with getting coverage and links has somehow gotten in the way of what really matters – conversations and enabling relationships; let’s go back to basics, shall we?
Bloggers vs. PRs series: Under the skin of The Style PA
Nov 11th
I recently met the lovely Jenny Hayden aka The Style PA as part of my Ford Ka / TONI&GUY Discover a Style you’ll Love activity (more about this soon!)
Jenny agreed to answer a few questions for my Blogger vs. PRs series (you can read the first instalment with London Beauty Review is here); PRs take note!
Describe your blog in 140 characters or less
My blog covers hints, tips, tricks and trends for effortless style. You don’t have to be rich to be stylish but fresh ideas can be handy.
How many PR pitches do you receive on a daily /weekly basis?
I am generally drowning in More >
Bloggers vs. PRs series: Under the skin of Beauty Bloggers
Oct 20th
As part of my ongoing social media work with Ford of Britain, I’ve recently had the opportunity to work, and meet in the flesh a few top UK beauty and fashion bloggers.
I am very conscious that relationships between PRs and bloggers are tense, and PR fails such as the Bangs and a Bun affair reflect badly on our industry. PROs should make an effort in understanding what bloggers want, the type of content they’re interested in, but most importantly forging ongoing relationships; blogger outreach to me, is the equivalent of a one night stand…
I asked the lovely Sarah and Gemma More >
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