Archive for Blogger Relations
Meet the Super Pinners: is Pinning for a profit acceptable?
Three years ago, I wrote a blog post titled Should bloggers get paid to write blog posts? which caused quite a stir at the time. I haven’t changed my mind; I don’t think bloggers should get paid to write blog posts. Sponsored posts are not authentic, and bloggers who accept payment will eventually lose their [...]
[Guest post] The rise and influence of bloggers
This is a blog post from my good friend Mario Morello, Account Executive at Shine Communications ______________________________________________ I first started thinking about the topic of this post around a couple of weeks ago and soon after I read this tweet: It didn’t take long before that few lines persuaded me to crack on with this [...]
Bloggers vs. PRs series: Under the skin of The Style PA
I recently met the lovely Jenny Hayden aka The Style PA as part of my Ford Ka / TONI&GUY Discover a Style you’ll Love activity (more about this soon!) Jenny agreed to answer a few questions for my Blogger vs. PRs series (you can read the first instalment with London Beauty Review is here); PRs [...]
Bloggers vs. PRs series: Under the skin of Beauty Bloggers
As part of my ongoing social media work with Ford of Britain, I’ve recently had the opportunity to work, and meet in the flesh a few top UK beauty and fashion bloggers. I am very conscious that relationships between PRs and bloggers are tense, and PR fails such as the Bangs and a Bun affair [...]
