<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>blog till you drop! &#187; Digital PR Tips</title>
	<atom:link href="http://www.laurenceborel.com/category/social-media/digital-pr-tips/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.laurenceborel.com</link>
	<description></description>
	<lastBuildDate>Tue, 31 Jan 2012 13:39:21 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>[Guest post] The rise and influence of bloggers</title>
		<link>http://www.laurenceborel.com/2011/11/13/guest-post-the-rise-and-influence-of-bloggers/</link>
		<comments>http://www.laurenceborel.com/2011/11/13/guest-post-the-rise-and-influence-of-bloggers/#comments</comments>
		<pubDate>Sun, 13 Nov 2011 17:07:14 +0000</pubDate>
		<dc:creator>Lolly</dc:creator>
				<category><![CDATA[Blogger Relations]]></category>
		<category><![CDATA[Digital PR Tips]]></category>
		<category><![CDATA[event planning for bloggers]]></category>
		<category><![CDATA[influence of fashion bloggers]]></category>
		<category><![CDATA[rising influence of bloggers]]></category>
		<category><![CDATA[understanding bloggers]]></category>

		<guid isPermaLink="false">http://www.laurenceborel.com/?p=3403</guid>
		<description><![CDATA[This is a blog post from my good friend Mario Morello, Account Executive at Shine Communications ______________________________________________ I first started thinking about the topic of this post around a couple of weeks ago and soon after I read this tweet: It didn’t take long before that few lines persuaded me to crack on with this&#8230;]]></description>
		<wfw:commentRss>http://www.laurenceborel.com/2011/11/13/guest-post-the-rise-and-influence-of-bloggers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Using social content to drive sales through search</title>
		<link>http://www.laurenceborel.com/2011/07/12/using-social-content-to-drive-sales-through-search/</link>
		<comments>http://www.laurenceborel.com/2011/07/12/using-social-content-to-drive-sales-through-search/#comments</comments>
		<pubDate>Tue, 12 Jul 2011 14:44:37 +0000</pubDate>
		<dc:creator>Lolly</dc:creator>
				<category><![CDATA[Digital PR Tips]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.laurenceborel.com/?p=3275</guid>
		<description><![CDATA[There’s a very wrong assumption floating around the heads of many CMO’s and small business owners alike, that having a Facebook page and Twitter profile is enough, because social media is this new and wonderful thing which is going ‘to do wonders’ for your brand. I am sure we’ve all had clients who have asked&#8230;]]></description>
		<wfw:commentRss>http://www.laurenceborel.com/2011/07/12/using-social-content-to-drive-sales-through-search/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A simple guide to pitching bloggers (and case studies)</title>
		<link>http://www.laurenceborel.com/2010/12/16/a-simple-guide-to-pitching-bloggers/</link>
		<comments>http://www.laurenceborel.com/2010/12/16/a-simple-guide-to-pitching-bloggers/#comments</comments>
		<pubDate>Thu, 16 Dec 2010 14:56:31 +0000</pubDate>
		<dc:creator>Lolly</dc:creator>
				<category><![CDATA[Digital PR Tips]]></category>
		<category><![CDATA[Blogger engagement]]></category>
		<category><![CDATA[blogger relations]]></category>

		<guid isPermaLink="false">http://www.laurenceborel.com/?p=2993</guid>
		<description><![CDATA[Blogger outreach has proliferated in the last couple of years as firms and clients increasingly see the value of exposing bloggers and their audiences to their campaigns and products. The problem is that the big dogs, are being approached over and over again. So how do you get your pitch to stand out from the&#8230;]]></description>
		<wfw:commentRss>http://www.laurenceborel.com/2010/12/16/a-simple-guide-to-pitching-bloggers/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Back to basics</title>
		<link>http://www.laurenceborel.com/2010/11/30/back-to-basics/</link>
		<comments>http://www.laurenceborel.com/2010/11/30/back-to-basics/#comments</comments>
		<pubDate>Tue, 30 Nov 2010 10:58:57 +0000</pubDate>
		<dc:creator>Lolly</dc:creator>
				<category><![CDATA[Digital PR Tips]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Basics of Social Media]]></category>
		<category><![CDATA[Social Media Best practice]]></category>
		<category><![CDATA[Using social Media Platforms]]></category>

		<guid isPermaLink="false">http://www.laurenceborel.com/?p=2951</guid>
		<description><![CDATA[Here&#8217;s a presentation I put together for training purposes a little while back. I feel as though my obsession with getting coverage and links has somehow gotten in the way of what really matters &#8211; conversations and enabling relationships; let&#8217;s go back to basics, shall we?]]></description>
		<wfw:commentRss>http://www.laurenceborel.com/2010/11/30/back-to-basics/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Bloggers vs. PRs series: Under the skin of The Style PA</title>
		<link>http://www.laurenceborel.com/2010/11/11/bloggers-vs-prs-series-under-the-skin-of-the-style-pa/</link>
		<comments>http://www.laurenceborel.com/2010/11/11/bloggers-vs-prs-series-under-the-skin-of-the-style-pa/#comments</comments>
		<pubDate>Thu, 11 Nov 2010 12:30:37 +0000</pubDate>
		<dc:creator>Lolly</dc:creator>
				<category><![CDATA[Blogger Relations]]></category>
		<category><![CDATA[blogger relations]]></category>
		<category><![CDATA[Understanding Fashion Bloggers]]></category>

		<guid isPermaLink="false">http://www.laurenceborel.com/?p=2937</guid>
		<description><![CDATA[I recently met the lovely Jenny Hayden aka The Style PA as part of my Ford Ka / TONI&#38;GUY Discover a Style you’ll Love activity (more about this soon!) Jenny agreed to answer a few questions for my Blogger vs. PRs series (you can read the first instalment with London Beauty Review is here); PRs&#8230;]]></description>
		<wfw:commentRss>http://www.laurenceborel.com/2010/11/11/bloggers-vs-prs-series-under-the-skin-of-the-style-pa/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Bloggers vs. PRs series: Under the skin of Beauty Bloggers</title>
		<link>http://www.laurenceborel.com/2010/10/20/bloggers-vs-prs-series-under-the-skin-of-beauty-bloggers/</link>
		<comments>http://www.laurenceborel.com/2010/10/20/bloggers-vs-prs-series-under-the-skin-of-beauty-bloggers/#comments</comments>
		<pubDate>Wed, 20 Oct 2010 11:13:37 +0000</pubDate>
		<dc:creator>Lolly</dc:creator>
				<category><![CDATA[Blogger Relations]]></category>
		<category><![CDATA[blogger relations]]></category>
		<category><![CDATA[Understanding Beauty Bloggers]]></category>

		<guid isPermaLink="false">http://www.laurenceborel.com/?p=2912</guid>
		<description><![CDATA[As part of my ongoing social media work with Ford of Britain, I’ve recently had the opportunity to work, and meet in the flesh a few top UK beauty and fashion bloggers. I am very conscious that relationships between PRs and bloggers are tense, and PR fails such as the Bangs and a Bun affair&#8230;]]></description>
		<wfw:commentRss>http://www.laurenceborel.com/2010/10/20/bloggers-vs-prs-series-under-the-skin-of-beauty-bloggers/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>How to reclaim/consolidate a Facebook Fan Page</title>
		<link>http://www.laurenceborel.com/2010/09/28/how-to-reclaimconsolidate-a-facebook-fan-page/</link>
		<comments>http://www.laurenceborel.com/2010/09/28/how-to-reclaimconsolidate-a-facebook-fan-page/#comments</comments>
		<pubDate>Tue, 28 Sep 2010 12:05:30 +0000</pubDate>
		<dc:creator>Lolly</dc:creator>
				<category><![CDATA[Digital PR Tips]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Facebook fan page reclaim]]></category>
		<category><![CDATA[reclaiming a Facebook fan page]]></category>

		<guid isPermaLink="false">http://www.laurenceborel.com/?p=2894</guid>
		<description><![CDATA[Now that you&#8217;ve successfully reclaimed that cybersquatted Twitter account, your client wants you to set up a fan page for the brand. After doing a quick search on Facebook, you noticed that fans have set up a number of fan pages impersonating the brand, a breach of Facebook&#8217;s terms and conditions. Scenario #1: If you&#8230;]]></description>
		<wfw:commentRss>http://www.laurenceborel.com/2010/09/28/how-to-reclaimconsolidate-a-facebook-fan-page/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How to reclaim a cybersquatted Twitter account</title>
		<link>http://www.laurenceborel.com/2010/09/27/how-to-reclaim-a-cybersquatted-twitter-account/</link>
		<comments>http://www.laurenceborel.com/2010/09/27/how-to-reclaim-a-cybersquatted-twitter-account/#comments</comments>
		<pubDate>Mon, 27 Sep 2010 15:21:07 +0000</pubDate>
		<dc:creator>Lolly</dc:creator>
				<category><![CDATA[Digital PR Tips]]></category>
		<category><![CDATA[reclaiming a Twitter handle]]></category>
		<category><![CDATA[reclaiming a Twitter name]]></category>
		<category><![CDATA[twitter cybersquatting]]></category>

		<guid isPermaLink="false">http://www.laurenceborel.com/?p=2889</guid>
		<description><![CDATA[Here’s something that might come in handy at some point or another in your social media career. Your client wants to set up a Twitter account, but someone else has already taken their chosen handle. You can reclaim this Twitter handle provided the cybersquatted profile has been inactive for more than 9 months, and Twitter&#8230;]]></description>
		<wfw:commentRss>http://www.laurenceborel.com/2010/09/27/how-to-reclaim-a-cybersquatted-twitter-account/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>3 steps to decluttering your social media life</title>
		<link>http://www.laurenceborel.com/2010/05/02/3-steps-to-decluttering-your-social-media-life/</link>
		<comments>http://www.laurenceborel.com/2010/05/02/3-steps-to-decluttering-your-social-media-life/#comments</comments>
		<pubDate>Sun, 02 May 2010 14:29:13 +0000</pubDate>
		<dc:creator>Lolly</dc:creator>
				<category><![CDATA[Digital PR Tips]]></category>
		<category><![CDATA[Social Media consumption]]></category>
		<category><![CDATA[Social Media de-cluttering]]></category>

		<guid isPermaLink="false">http://www.laurenceborel.com/?p=2658</guid>
		<description><![CDATA[I haven&#8217;t felt the need to need to blog or tweet that much in the last couple of months&#8230; I blame my out of control social media consumption for this overload; Social Media became too much. Things are moving fast in this digital age, where we are consuming and compiling plenty of information from hundreds&#8230;]]></description>
		<wfw:commentRss>http://www.laurenceborel.com/2010/05/02/3-steps-to-decluttering-your-social-media-life/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Blogger relations 101: common courtesy</title>
		<link>http://www.laurenceborel.com/2010/02/16/blogger-relations-101-common-courtesy/</link>
		<comments>http://www.laurenceborel.com/2010/02/16/blogger-relations-101-common-courtesy/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 10:13:12 +0000</pubDate>
		<dc:creator>Lolly</dc:creator>
				<category><![CDATA[Digital PR Tips]]></category>
		<category><![CDATA[blogger relations]]></category>
		<category><![CDATA[blogger relations best practices]]></category>

		<guid isPermaLink="false">http://www.laurenceborel.com/?p=2537</guid>
		<description><![CDATA[It has recently come to my attention that some PRs have no manners whatsoever&#8230; Let me explain. Scenario 1: The buying off bloggers agency recently emailed me offering €30 to pen a few kind words about a (boring) website. Due to work commitments, I forgot to send them a polite no thank you. Two weeks&#8230;]]></description>
		<wfw:commentRss>http://www.laurenceborel.com/2010/02/16/blogger-relations-101-common-courtesy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

