Laurence Borel

Archive for Digital PR Tips

Blogger relations – the good, the bad and the ugly

Engaging with bloggers is by far the hardest aspect of digital PR; emailing news releases to bloggers often won’t do the trick – bloggers want good content but they also want to get something out of being approached, a product perhaps an invitation to an event, some may even ask for cash (I think we […]

A year since Londoners danced; T-Mobile’s new advert

2010 is already proving to be an interesting year in terms of Social Media; I clicked for the first time on a Facebook ad the other day, and I am now responding  to a mass mail out from T-Mobile’s YouTube channel, which I subscribe to. It’s exactly a year since Londoners danced at Liverpool Street […]

French Art of Loving

I recently spotted an interesting campaign for French lingerie brand Aubade, which I thought would make a lovely case study on how to engage with bloggers. To support the launch of their new (and really cool too!) French Art of Loving website, Aubade teased a few bloggers to death (quite literally!) and invited them to […]

Top Twitter tools – December 2009

Here’s my selection of tried and tested Twitter tools for December 2009; in no particular order: 1) Listorious – a fantastic site to discover Twitter list and a great tool to identify other Twitters of interest. 2) Brizzly is an aesthetically pleasing web-based Twitter client, which lets you manage multiple Twitter accounts / Facebook profiles, […]

Should bloggers get paid to write blog posts?

3-4 PR pitches land in my inbox each week; I don’t mind being pitched and will happily write about brands and products provided the content is relevant to my blog. An agency recently offered me €70 to write about their latest social media campaign; this made feel somewhat uncomfortable as I don’t think that bloggers […]

Flushing out the recession – adding value through Social Media

Here’s my first entry for this year’s Bathroom Blogfest 2009 which is all about ‘Flushing the Recession and Plunging into Forgotten Spaces.’ Don’t forget to check out the full list of blogfesters here, as well as the Bathroom Blogfest’s official Blog and Facebook Fan page One of the key things in Social Media Marketing, is […]

Getting under the skin of the Flickr community

If you work in Digital PR, chances are Flickr will be included in your overall social media strategy. But what if instead of just creating a Flickr group where users can add their pictures, you instead identified the Flickr influencers and engaged with them? Consumers (and not necessarily consumers who blog or read blogs) often […]

Top Twitter Tools & Apps – September 2009

Here’s my selection of top Twitter tools for September 2009; in no particular order: 1) CoTweet: A fantastic service for managing multiple Twitter accounts, ‘CoTweet is a platform that helps companies reach and engage customers using Twitter’ and also lets you monitor trends for each account 2) UberTwitter: the must have app for your Blackberry, […]

How to launch a product with your community

I recently discovered a brilliant video by Seesmic founder Loic Lemeur, who shares some insightful tips on how to use a community to successfully launch a product, as well the importance of WOM. The video is in French, but I’ve tried to highlight some of the key learnings here. To kick things off, Loic mentions […]

Top 5 Twitter tools – June 2009

There are so many Twitter tools out there that’s it’s hard to know which ones are worth using. Here are my tried and tested top 5 Twitter tools; some of these tools are new, others have been around for a while… 1) I have a real soft spot for Tiny Chat at the mo! Tiny […]

5 tips to make the most of FriendFeed

The blogosphere has been buzzing about FriendFeed lately, unfortunately for the wrong reasons; there seems to be a general lack of understanding about FriendFeed, yet its redesign and search facility make it a fantastic tool for PRs and social media marketers. Here are a few tips on how to make the most of FriendFeed 1) […]

Making the most of the New Facebook Fan Pages

They’ve done it again, Facebook have updated their layout, and ‘Bring back the old new Facebook’ groups have started to appear like mushrooms! Although you may find these changes annoying as an individual, there are some exciting news for brands with a Fan Page. The first major change to Facebook is that people no longer […]

Page 2 of 3«123»

blog till you drop!