Digital PR Tips
How to reclaim/consolidate a Facebook Fan Page
Sep 28th
Now that you’ve successfully reclaimed that cybersquatted Twitter account, your client wants you to set up a fan page for the brand. After doing a quick search on Facebook, you noticed that fans have set up a number of fan pages impersonating the brand, a breach of Facebook’s terms and conditions.
Scenario #1:
If you do not currently have a Facebook Fan Page but want to reclaim these pages, simply contact Facebook to reclaim ownership/admin rights of the page; Facebook can also merge the fans of the other pages in one place if you ask nicely
Scenario #2
You have an official brand More >
How to reclaim a cybersquatted Twitter account
Sep 27th
Here’s something that might come in handy at some point or another in your social media career.
Your client wants to set up a Twitter account, but someone else has already taken their chosen handle. You can reclaim this Twitter handle provided the cybersquatted profile has been inactive for more than 9 months, and Twitter will release the username.
UPDATED 3/03/11: It looks like Twitter updated their policy and simplified the whole process. You can reclaim you the handle directly via their online form.
You’ll need to provide them with the following information:
- Username of the reported account
- Your company name
- Your company Twitter account (if there is one)
- Company More >
3 steps to decluttering your social media life
May 2nd
I haven’t felt the need to need to blog or tweet that much in the last couple of months… I blame my out of control social media consumption for this overload; Social Media became too much.
Things are moving fast in this digital age, where we are consuming and compiling plenty of information from hundreds even thousands of RSS and Twitter feeds. But do we really enjoy and appreciate them?
Remember the old adage less is more?
Google Reader
Think strategically when choosing the blogs you susbcribe to; do you really need to susbcribe to all those Social Media blogs? Unlikely.
I’ve classified the blogs More >
Blogger relations 101: common courtesy
Feb 16th
It has recently come to my attention that some PRs have no manners whatsoever… Let me explain.
Scenario 1:
The buying off bloggers agency recently emailed me offering €30 to pen a few kind words about a (boring) website. Due to work commitments, I forgot to send them a polite no thank you. Two weeks later, they sent me another email now offering €80 (woo hoo) to write about the same boring website. I sent them a courteous email explaining that I was against PR agencies paying bloggers.
And then nothing.
As an international PR agency they should have a) enquired about this blog post (because More >
Blogger relations – the good, the bad and the ugly
Feb 9th
Engaging with bloggers is by far the hardest aspect of digital PR; emailing news releases to bloggers often won’t do the trick – bloggers want good content but they also want to get something out of being approached, a product perhaps an invitation to an event, some may even ask for cash (I think we all know about how I feel about bloggers getting paid, so we’ll skip this one)
This blog post is very much a summary of my experiences as someone who engages with bloggers, but also regularly gets pitched.
2007 – The honeymoon period
I was first pitched by a More >
A year since Londoners danced; T-Mobile’s new advert
Jan 15th
2010 is already proving to be an interesting year in terms of Social Media; I clicked for the first time on a Facebook ad the other day, and I am now responding to a mass mail out from T-Mobile’s YouTube channel, which I subscribe to.
It’s exactly a year since Londoners danced at Liverpool Street station for T-Mobile. To celebrate this anniversary, T-Mobile have a special 3-minute commercial going on TV tonight on Channel 4 at 9.30pm, during Celebrity Big Brother.
The commercial features 1107 people from around the UK who joined Josh’s Band and recorded a song together.The song can be More >
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