Digital PR Tips
French Art of Loving
Jan 2nd
I recently spotted an interesting campaign for French lingerie brand Aubade, which I thought would make a lovely case study on how to engage with bloggers.
To support the launch of their new (and really cool too!) French Art of Loving website, Aubade teased a few bloggers to death (quite literally!) and invited them to a saucy event in Central Paris.
The agency behind this campaign firstly tipped off the bloggers with this saucy video. The bloggers who wrote about the video where then Facebook befriended by the person who originally posted the video on YouTube and invited them to a ‘let’s see if More >
Should bloggers get paid to write blog posts?
Nov 15th
3-4 PR pitches land in my inbox each week; I don’t mind being pitched and will happily write about brands and products provided the content is relevant to my blog.
An agency recently offered me €70 to write about their latest social media campaign; this made feel somewhat uncomfortable as I don’t think that bloggers should be paid to write about brands/products and I think this is a worrying trend…
I am very much pro-incentivising bloggers for their time but favour product-based incentives, thus giving bloggers the opportunity to experience the brand/product in question first-hand.
What do you guys think? Should bloggers get More >
Flushing out the recession – adding value through Social Media
Oct 28th
Here’s my first entry for this year’s Bathroom Blogfest 2009 which is all about ‘Flushing the Recession and Plunging into Forgotten Spaces.’
Don’t forget to check out the full list of blogfesters here, as well as the Bathroom Blogfest’s official Blog and Facebook Fan page
One of the key things in Social Media Marketing, is how brands can use different channels and add value to their customers. Now imagine you’re faced with a purchase decision, and suddenly remember this cool Facebook Fan Page / YouTube video / Twitter Feed, you’ll probably end up buying the brand that made you feel good, instead More >
Getting under the skin of the Flickr community
Oct 2nd
If you work in Digital PR, chances are Flickr will be included in your overall social media strategy. But what if instead of just creating a Flickr group where users can add their pictures, you instead identified the Flickr influencers and engaged with them?
Consumers (and not necessarily consumers who blog or read blogs) often take pictures of products or brands they like, and this can influence their community as a result. Why not find your brand evangelists on Flickr and include them in your PR campaign?
Top Twitter Tools & Apps – September 2009
Sep 25th
Here’s my selection of top Twitter tools for September 2009; in no particular order:
1) CoTweet: A fantastic service for managing multiple Twitter accounts, ‘CoTweet is a platform that helps companies reach and engage customers using Twitter’ and also lets you monitor trends for each account
2) UberTwitter: the must have app for your Blackberry, UberTwitter easily lets you favourite tweets, check your @replies and DMs as you would on a desktop
3) Topsy: Topsy is a ‘search engine powered by Tweets’ and a fantastic monitoring tool to find out who’s Tweeting what (most Tweeted links) about your brand
4) Twitter Search More >
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