How to launch a product with your community

I recently discovered a brilliant video by Seesmic founder Loic Lemeur, who shares some insightful tips on how to use a community to successfully launch a product, as well the importance of WOM. The video is in French, but I’ve tried to highlight some of the key learnings here. To kick things off, Loic mentions […]

Top 5 Twitter tools – June 2009

There are so many Twitter tools out there that’s it’s hard to know which ones are worth using. Here are my tried and tested top 5 Twitter tools; some of these tools are new, others have been around for a while… 1) I have a real soft spot for Tiny Chat at the mo! Tiny […]

5 tips to make the most of FriendFeed

The blogosphere has been buzzing about FriendFeed lately, unfortunately for the wrong reasons; there seems to be a general lack of understanding about FriendFeed, yet its redesign and search facility make it a fantastic tool for PRs and social media marketers. Here are a few tips on how to make the most of FriendFeed 1) […]

Making the most of the New Facebook Fan Pages

They’ve done it again, Facebook have updated their layout, and ‘Bring back the old new Facebook’ groups have started to appear like mushrooms! Although you may find these changes annoying as an individual, there are some exciting news for brands with a Fan Page. The first major change to Facebook is that people no longer […]

WOM vs. Digital PR (#mcl2)

Barcamps are great to exchange ideas with fellow professionals you would never otherwise met. Around 40 marketing professionals braved the rain to attend Media Camp London #2 last Saturday. The interesting Twitter chatter that took place on the day can be found right here. One of the sessions I took part in, led me to […]