Archive for Social Media
My 4 new favourite fashion blogs (this week)
Photo via If you work with bloggers, you will naturally be drawn to the larger sites, as your clients will want reach and ‘influence’. But larger sites, are not always the best fit for brands; although posts may be retweeted and shared more often than on smaller blogs, do these articles really influence consumers? Or [...]
[Guest post] The rise and influence of bloggers
This is a blog post from my good friend Mario Morello, Account Executive at Shine Communications ______________________________________________ I first started thinking about the topic of this post around a couple of weeks ago and soon after I read this tweet: It didn’t take long before that few lines persuaded me to crack on with this [...]
Blogfest 2011 – Topshop’s smart Tumblr strategy
Here is at long last, my first entry for the Bathroom Blogfest 2011 on how Topshop uses to Tumblr to ‘climb out’. I do promise I’ll put up a bathroom related post tomorrow for fun though! Here we go! Brands have embraced social media as a means to ‘climb out’ and ‘hang out’ with their [...]
Introducing the Bathroom Blogfest 2011 – ‘Climbing Out’
What’s the Bathroom Blogfest anyway? The Bathroom Blogfest began in 2006 as the brainchild of Stephanie Weaver, Experienceology author and consultant, and Susan Abbott, business consultant and consumer researcher in Toronto, who “wanted to generate awareness for bloggers passionate about the customer experience at a time when blogging was more experimental‘ and an opportunity [...]
Klout Perks targeting fail – Axe Hold + Touch
Klout perks offer an interesting platform for rewarding influencers by vertical, and has so far been primarily used by US brands. I couldn’t contain my excitement the other day, when a perk landed right in my inbox. ‘Great’ I thought, UK brands are finally jumping on the Klout bandwagon. But this is where things started to [...]
First Facebook Places deal unlocked in London – Deadmau5/Footlocker parternship
Despite Facebook Places Deals launching back in January, I haven’t really noticed many businesses using the platform compared to Foursquare. So when I spotted a Deadmau5/Footlocker partnership, I simply had to head to their stores to unlock the deal, a free Deadmau5 track. Coach implemented a similar campaign in their men’s store in NYC last [...]
Now Trending: National Art Pass Facebook App
I absolutely love art and I am particularly excited about the Art Fund’s new gamification Art Password Facebook app which clerverly merges experiential, mobile and social. A stamp is awarded for each art gallery check-in and you can also see which exhibitions are currently trending. A lovely of raising awareness of the National Art pass whilst getting [...]
Taking a closer look at Twitter Promoted Trends…
I have to admit that I haven’t been Tweeting and blogging as much as I used to, and have become much more of a passive observer in the last few months. I was pleasantly surprised when I spotted the ‘new look’ (I am not entirely sure when Twitter rolled this out) multimedia rich trending topics [...]
Using social content to drive sales through search
There’s a very wrong assumption floating around the heads of many CMO’s and small business owners alike, that having a Facebook page and Twitter profile is enough, because social media is this new and wonderful thing which is going ‘to do wonders’ for your brand. I am sure we’ve all had clients who have asked [...]
Fashion and QR codes – a match made in heaven
With increased hype and discussions, QR codes usage is moving past its early adopter phase in the UK, or at least it it seems. While QR codes are popping up with greater frequency on marketing materials, ads and other surfaces, much of the population still doesn’t know what they are or how to use them. [...]
Integrating online and offline Customer Service
Head over to Reputation online to read my latest blog post about integrating online vs. offline customer service
5 brilliant YouTube/Facebook takeovers
YouTube takeovers, I simply can’t get enough of them! Remember the Tipp-ex Bear saga? Whilst a video alone may struggle to get views, takeovers will get you eyeballs, shareability and the conversations you’re after. AnimalPlanetTV are promoting their River Monster programme through this impressive takeover… and the videos views counter is on fire! [...]
