Archive for Social Media
The fashionable rise of Tumblr and Instagram
I’ve changed my mind about Tumblr. Two years ago, I left Tumblr for Posterous, but it seems that Tumblr has made an interesting come back in recent weeks; it’s simple to use, customizable (oh Posterous, your templates are too clinical for my liking), fun (reblogging this, reblogging that!) with a strong sense of community making [...]
Mercedes-Benz does #LFW: fashionable content curation
With modern web technologies everyone can be a content creator. This onslaught of content gives consumers more choices than ever, making it increasingly difficult to find the best content for a specific interest or need. I’ve been determined not to miss this season’s London Fashion Week, but quickly realised that trying to keep on top [...]
Social PR conference; how to survive and thrive in a world of real time communications
As you might have noticed from my Tweets yesterday, I attended the Social PR conference, How to survive and thrive in a world of real time communications organised by Influence People. Rather than overloading you with a long blog post, I’ve ‘Storied’ my favourite Tweets and key learnings of the day The decks from the [...]
Global Web Index Social Entertainment Report 2011
Internet research agency GlobalWebIndex have just published their latest report offering a myriad of fascinating stats about the evolution of the web and how media professionals, content producers and brands can harness consumers’ thirst for (social) content. Some of the key findings from the report include: • Social media has reached mass maturity: Today it’s [...]
Pimp your Facebook profile with Swcheppes’ nifty Facebook app
When Facebook rolled out the new profile layout last month, users were quick at showing off some serious creativity by taking advantage of the new layout; Mashable have a nifty Facebook profile gallery right here. I sadly have no Photoshop skills whatsoever, but Dutch Agency Super Social have created a really cool pimp your Facebook [...]
4 awesome Social Sharing Toolbars for your blog
Building traffic and engagement is key to successful websites and blogs. Content sharing is an increasingly important activity on Facebook and Twitter (primarily), and it will only grow with content curators becoming increasingly influential. Until now, we’ve had Tweet and Facebook Like buttons in individual blog posts, but social toolbars are becoming increasingly popular. Social [...]
Best automotive Social Media campaigns of 2010
It’s that time of the year again, where I’ll be taking a look at the most exciting automotive campaigns of 2010. Toyota Conversations – Crisis Management Back in March, Toyota delt with negative backlash from the massive safety recalls of its vehicles. The Japanese auto giant launched a branded channel on TweetMeme in partnership with [...]
A simple guide to pitching bloggers (and case studies)
Blogger outreach has proliferated in the last couple of years as firms and clients increasingly see the value of exposing bloggers and their audiences to their campaigns and products. The problem is that the big dogs, are being approached over and over again. So how do you get your pitch to stand out from the [...]
Ford Focus Charitable Christmas Party – Wednesday 15th December
2011 will be a big year for Ford Motor Company with the Global Launch of the New Ford Focus, a car which combines beautiful design (check out this hot orange!) and seriously amazing technology. Ford has been known for their innovativeness in the social space and is organising a test drive like no other next [...]
Back to basics
Here’s a presentation I put together for training purposes a little while back. I feel as though my obsession with getting coverage and links has somehow gotten in the way of what really matters – conversations and enabling relationships; let’s go back to basics, shall we?
Bloggers vs. PRs series: Under the skin of The Style PA
I recently met the lovely Jenny Hayden aka The Style PA as part of my Ford Ka / TONI&GUY Discover a Style you’ll Love activity (more about this soon!) Jenny agreed to answer a few questions for my Blogger vs. PRs series (you can read the first instalment with London Beauty Review is here); PRs [...]
Wave Report 2010: The Socialisation Of Brands
Universal McCann has has released their 5th Social WAVE report with almost 40,000 respondents globally. The report focus on how the growth in social media is opening avenues never seen before by brands, and show insights on how brands can look to use social to its maximum potential. Sit down and grab a coffee as this report is 72 [...]
